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Lexmark

Using Digital Billboards and static Bulletins to drive consumer awareness.

Company: Lexmark
Product: Office Supplies
Format: Digital Billboards
Bulletins

“Ourselves and our client were very pleased with both the initial results as well as the process and responsiveness of our Clear Channel Account Director. We were under very tight timelines and the ability to get the products, space, time and locations we wanted as well as execute the program couldn’t have been accomplished without a responsive and knowledgeable account director. We plan to work with Clear Channel to solve consumer communications opportunities in the future!”Heidi Froseth - Vice President, RPM Connect

The Challenge

To create consumer awareness for the Lexmark brand and its products in the Twin Cities.

The Solution

To take advantage of the massive audience that outdoor delivers, Lexmark executed a 60 day campaign consisting of one large format bulletin and ten digital bulletins. These locations were found in high traffic areas of the Twin Cities metro and were highly targeted toward Lexmark’s distinguished consumer audience.

The Results

Client’s key executive management and customer merchandising team expressed effectiveness in driving awareness, demand and opportunities for Lexmark International’s line of products.

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