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AdWeek 2014 Digital Billboard Social Media Campaign

Clear Channel Outdoor brings Advertising Week NY to ad agencies across U.S.

Digital billboard campaign extends major event beyond Times Square.

Company: Clear Channel Outdoor
Product: Dynamic national billboard campaign
Format: HD Digital Displays | Digital billboards | Social Media
adweek-2014-girls-lounge-digital-bulletin adweek-2014-times-square-perez-hilton-tweet adweek-2014-screen-media-daily-news adweek-2014-digital-shelter-tweet

“The power of outdoor magnified and amplified our #ConfidenceIsBeautiful message in unimaginable, magical ways.”Shelley Zalis, CEO, Ipsos OTX & Founder, The Ipsos Girls’ Lounge

Objective

To demonstrate how out of home engages consumers with a dynamic national digital billboard campaign activated through social media and mobile channels.

Activation

As an official Advertising Week sponsor, Clear Channel Outdoor shared social media messaging though out of home – the first time Advertising Week was featured in markets outside of New York. Tweets and photos of various events and executive panels were shared in Atlanta, Boston, Chicago, Dallas, Houston, Los Angeles and San Francisco.

We also heightened Advertising Week’s presence both online and in Manhattan via digital kiosks at the Times Center showcasing agenda highlights, event photos and the official #AWXI twitter feed – demonstrating the power of the Connect Social platform.

A partnership with The Ipsos Girls’ Lounge fueled the empowering #ConfidenceIsBeautiful online campaign that asked female attendees of Advertising Week to share selfies illustrating why confidence is the core of true beauty.

Tweets and photos featuring both the #AWXI and #ConfidenceIsBeautiful hashtags were spotlighted on our Spectacolor digital billboard in the heart of Times Square.

The Results

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