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The Sleep Center Superstores

Digital makes sale memorable.

Company: The Sleep Center Superstores
Product: Retail Mattress Stores
Format: Digital Billboards

“Thanks for all the help with our Memorial Day Sale! I truly felt the digital board package was a make-sense move for us, being that it covered all our stores. It was an integral part of our advertising campaign, as sales were up approximately 20 percent!!! I appreciate the time and attention you provided.” Brent Spaulding, District Manager

The Challenge

The client needed to increase store traffic for a Memorial Day sale and was willing to try something new to reach shoppers in the decision-making process. Clear Channel Outdoor Ocala offered a special four-day Memorial Day Weekend digital promotion. CCO Account Executive Sean Peters showed the client the advantages of outdoor in reaching shoppers while they’re out and about–and shopping.

The Solution

The client, a new customer of Clear Channel Outdoor, bought four units for the four-day event that were strategically near his stores.

The Results

“Thanks for all the help with our Memorial Day Sale! I truly felt the digital board package was a make-sense move for us, being that it covered all our stores. It was an integral part of our advertising campaign, as sales were up approximately 20 percent!!! I appreciate the time and attention you provided.” –Brent Spaulding, District Manager

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