DMA Rank	20th
DMA Population (Adults 18+)	2,929,900
% Change 1990-2010	27%

Market Demographics

Race Distribution & Ethnicity
White	75%	African American	14%
Hispanic (Ethnicity)	20%	Asian	3%
Other	4%

Median Age	39.6
Average Household Income	$66,279
Median Household Income	$44,665
Average Vehicles per Household	1.97

Market in Motion

Traveled 200+ Total Miles (wk)	64.2%
Drive To Work Alone	92.2%
30+ Minute Commute	15.7%
Avg Travel Time To Work One Way (mins)	25.36

Tourism

• #1 Tourist Destination for 48 million visitors every year
• Home to a Number of Attractions Including: Walt Disney World, Sea World and Universal Studios
• Orlando International Airport - 35 million travelers per year
• One Hour Commute to Beaches of Gulf or Atlantic
• Orange County Convention Center - 2nd Largest In Country

Sports & Recreation

• NBA's Orlando Magic
• Arena Football - Orlando Predators
• MLB Spring Trainings: Atlanta Braves and Houston Astros
• Capitol One Bowl and Champs Sports Bowls held annually
• Over 50+ golf courses

Education

• 56% of adults have attended some college or more
• University of Central Florida - 2nd largest University in U.S.
• 12 colleges & universities in the Orlando metro area

Market Areas of Interest

• Downtown Orlando - central business district / trendy
• Mall At Millenia, Florida Mall, Various Outlets - Shopping
• Brand New State-of-the-Art Amway Center
• International Drive / Sand Lake Road - Tourists
• Winter Park / Park Avenue / Windermere - affluent areas
• Lake Nona - Emerging Medical Community
• Growing Hispanic Community Throughout the City

^{Sources: U.S.Census Estimates 2011; Orlando DMA Scarborough Release 2 - 2011; Orange County Convention and Visitors Bureau 2011;}