Clear Channel Outdoor offers award-winning creative departments dedicated to one medium: Outdoor Advertising. Our emphasis is on forming a partnership with clients. They provide information, preferences and goals; we supply ideas, experience and creativity. Together we forge a dynamic solution that gets results.
We are equipped with the latest in technology to enhance advertiser's options. From color scanning to full-color printouts, Clear Channel Outdoor takes the guess-work out of artwork. Production time has been dramatically reduced, allowing more time to be spent on research and concept. The result is a more customized approach for each client. The creative department even offers clients the opportunity to test many creative solutions "on-screen" before deciding on the best final design. Guided by outdoor advertising experts, this system allows advertisers to become part of the design process, if they so choose. The future of billboard design is already at Clear Channel Outdoor.
Invaluable guidelines to designing good creative for out-of-home advertising can be found here. Visit >
Currently for international locations, Clear Channel Outdoor's Flash-based Creative Simulator helps you test your new creative idea before you launch your campaign, to get an idea of what it would really look like in a real-world setting. Visit >
A Clear Channel Outdoor creative testing software that allows users to view their own speculative artwork files in a simulated outdoor advertising format at varying distances. Visit >
This creative testing software resembles a driving video game with billboards and other sign structures along the side of the road. You can choose various settings (highway, city, day and night) and various products (posters, junior posters, bulletins, shelters). An OAAA membership is required. Visit >
