Las Vegas
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Source: statista.com; familydestinationsguide.com
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Out-of-home impact
Our network of roadside billboards reach 95% of adults 18+ weekly and provide coverage on all major highways and arterials including I-95, I-15, and I-215. We have over 800 displays in a variety of formats, and we offer one of the largest digital bulletin footprints in the market, including exclusive access to the high-impact digital Spectaculars at Resorts World.
Digital influence
With over 80 displays, Clear Channel Outdoor (CCO) is the market’s largest provider of digital billboards. And only CCO offers exclusive access to three iconic Spectacular displays that adorn the exterior of the epic Resorts World hotel complex. Our digital network reaches 92% of the DMA adults 18+ population weekly, and generates 21MM+ impressions.
Market in motion
The most expeditious way to travel around Las Vegas is by car. As such, 92% of local adults travel the city by car weekly, with 22% of them driving 200+ miles during that same time period. It takes motorists about 40-minutes to travel the city from end to end, and on average, 20% of those working in Vegas have a 30-minute round-trip commute to work.
DMA/Demo info
Las Vegas is the 38th-largest U.S. media market, spanning two counties and a population of 1.8MM adults 18+. The market‘s population breakdown includes 55% White residents, 12% African American, 32% Hispanic, and 12% Asian. Vegas welcomes 32MM+ annual visitors and has a mean household income of over $85K. On average, residents own close to two vehicles per household and have a median age of 38. Additionally, 32% percent of Las Vegas residents are college educated, and over 67% are employed.
Source: U.S. Census Estimates, 2022; Las Vegas Convention Visitors Authority, 2021
Our coverage
Our billboards provide concentrated coverage in the highest-traffic areas, as well as at one private jet terminal in the Las Vegas market. We offer expansive coverage on major arterials and surface streets covering Clark County, the busy tourist corridor, and inbound traffic from Southern California. We have one of the largest digital footprints in the market, and only CCO supplies exclusive access to the largest digital Spectaculars in the country located on the exterior of Resorts World Las Vegas. Additionally, with RADARView, we can help plan your campaign with optimal OOH locations in Las Vegas to reach your desired audience.
Source: Clear Channel Outdoor approximate unit count as of 6/30/2022; Geopath OOH Ratings, 2021
Resorts World Las Vegas
CCO offers exclusive access to three jaw-dropping displays on the exterior of Resorts World. These state-of-the-art digital canvases provide unparalleled creative flexibility and boast visibility from the convention center, from miles away on I-15, and from inbound flights arriving at Harry Reid International Airport. And we offer additional one-of-a-kind, exclusive advertising opportunities at “The Globe,” located inside the upscale shopping mall at Resorts World, as well as via an electrifying digital display encompassing the Zouk Nightclub along the Vegas Strip.
CCO RADAR and measurement
Make measurement a key part of your OOH advertising plan. Our proprietary CCO RADAR suite of solutions uses aggregated and/or anonymous mobile location data to help you plan, optimize, and measure your outdoor advertising campaigns. With nearly 4,500 audience profiles and insights into their daily habits, we help brands connect with consumers at the right time and the right place. RADAR unlocks the true potential of billboards, driving measurable campaign performance with actionable results.
Frequently Asked Questions
How much does a billboard cost in an OOH campaign?
Outdoor advertising campaign costs can fluctuate depending on location, billboard size, type of display (printed or digital billboards), and length of campaign. We develop customized OOH solutions, specifically tailored to your campaign goals. To learn more about campaign pricing, we urge you to get in touch with us. We’ll be happy to walk through the ins and outs of OOH buying options with you and your teams.
How long does it take for billboards to be installed?
When you need to launch your OOH campaign quickly, we’re here to help. At CCO, we aim to launch your digital billboard campaign in two business days*. When fully approved creative is provided to our operations team on a Thursday, we have the ability to take your brand message live on our digital billboards the following Monday. Printed billboards take a bit longer to install. Our expert installers and operations team build displays that meet the most rigid engineering requirements, including maintenance in a safe, unobtrusive manner, at or above industry standards to meet strict campaign deadlines. CCO also provides reporting within days of the completion of the initial posting or any creative changes. To learn more about our reporting process, click over to Campaign Reporting.
*Applies to digital OOH inventory. Subject to approved creative delivered by 4pm on a weekday. Exceptions apply. Consult with your CCO Account Executive for details.
How do I rent a billboard in Las Vegas?
With CCO’s diverse portfolio of captivating and innovative billboard products, we can help you start a campaign in a single market or nationwide. By starting a campaign with us, you have access to a range of inventory in Las Vegas that allows your message to reach your target audience directly where they are. This inventory includes:
- Printed Bulletins
- Digital Bulletins
- Premiere Panels
- Spectaculars
We invite you to learn more about starting a campaign with us by contacting us. We’ll be in touch quickly, providing expert help and smart, customized solutions to get you started.
How can I make my ad stand out from another billboard?
CCO is an industry leader in helping advertisers create and pivot campaign messaging. We offer creative capabilities that entertain, engage, and inform target audiences. With a full-service national and regional Creative Team, we work directly with clients and agencies of all sizes to help conceptualize, design and execute innovative OOH campaigns. We’re here to help make your advertising campaign stand out with services that include
- Pre-launch speculative art
- Production support
- Advice on OOH best practices
Clear Channel OutdoorLas Vegas
To report any damages or other issues with our advertising structures, contact (702) 238-7200.
Adam Barthelmess
Branch President
Lonnie Jones
VP, Real Estate & Public Affairs
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