“I was skeptical, but once we exceeded our average we knew it worked for us!”
General Manager, Carlisle Cadillac
Carlisle Cadillac wanted to increase sales and alert consumers of their new location. They had never used billboards before but the need to reach a new area of the market and new consumer groups created a good opportunity for out of home advertising.
Two bulletins were selected in the major trade area of the new dealership offering high reach and visibility through eye-catching extensions.
Carlisle Cadillac reported higher than average sales results immediately after the board went up, selling 13 Cadillacs in the first month versus the 4-6 typically sold monthly.