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Carlisle Cadillac

Carlisle Cadillac doubles sales as Out of Home exceeds expectations.

Company: Carlisle Cadillac
Product: Automotive Dealership
Format: Bulletins

“I was skeptical, but once we exceeded our average we knew it worked for us!” Jerry Dean
General Manager, Carlisle Cadillac

The Challenge

Carlisle Cadillac wanted to increase sales and alert consumers of their new location. They had never used billboards before but the need to reach a new area of the market and new consumer groups created a good opportunity for out of home advertising.

The Plan

Two bulletins were selected in the major trade area of the new dealership offering high reach and visibility through eye-catching extensions.

The Results

Carlisle Cadillac reported higher than average sales results immediately after the board went up, selling 13 Cadillacs in the first month versus the 4-6 typically sold monthly.