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Baltimore

From Inner Harbor to Fort McHenry to Mt. Vernon Place, Baltimore is a popular destination attracting visitors from around the world. Home to energized sports fans and major stadiums, exceptional healthcare systems and thriving tech and bioscience companies, Baltimore continues to attract top talent from across the U.S. and the globe. Whether they’re driving, walking, or flying, we can help you reach consumers with exclusive billboard advertising opportunities in Baltimore.

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_{Source: Greater Baltimore}

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Out-of-home impact

Clear Channel Outdoor (CCO) billboards reach 99% of adults 18+ weekly, delivering 132MM impressions in Baltimore. As the exclusive provider of posters in most counties, we have displays across six counties, making us an out-of-home (OOH) advertising leader in the market.

Digital influence

As the dominant digital OOH (DOOH) provider, we reach 88% of adults 18+ in the DMA weekly with over 23MM impressions. Our programmatic offerings and dynamic capabilities help advertisers activate quickly across our billboards.

Market in motion

In the past week, 90% of local adults drove or carpooled, with 23% traveling 200+ miles. Last year, commuters spent an average of 43 minutes traveling to work round-trip. In addition, Baltimore/Washington International Thurgood Marshall Airport (BWI) serves over 26MM passengers annually, offering high-impact opportunities to reach consumers on the move.

_{Source: Clear Channel Outdoor approximate unit count as of 6/30/2022; U.S. Census Estimates 2022; Scarborough Release 1, 2022; Geopath OOH Ratings, 2022; Airports Council International, 2019}

DMA/Demo info

Baltimore is the 27th-largest U.S. media market spanning across six counties. With a population of more than 2MM, this highly desirable market draws in visitors with major attractions, like Inner Harbor and Fort McHenry. Baltimore’s population includes 28% African American, 6% Hispanic, and 6% Asian, and is the #12 African American DMA in the U.S. On average, households own two cars and have a median income of over $110K. Of this diverse population, 63% are college-educated and 62% are employed. A single OOH campaign buy in Baltimore can reach many diverse audiences—or just the audience you're looking for—and generate significant impressions with long dwell times at key consumer and traveler locations.

_{Source: U.S. Census Estimates, 2022; Scarborough Release 1, 2022}

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Our coverage

Our OOH advertising network provides concentrated coverage in the highest traffic areas of the Baltimore market, from the Pennsylvania border down to the state’s capital, Annapolis, as well as Baltimore/Washington International Thurgood Marshall Airport and one private jet terminal. As the dominant DOOH provider in the market and the exclusive provider of posters in most counties, we’re poised to help advertisers captivate their consumers in ways that deliver more value and impact. Additionally, with RADARView, we can help plan your campaign with optimal OOH locations in Baltimore to reach your desired audience.

Baltimore/Washington International Thurgood Marshall Airport (BWI)

Among the top large-sized airports in the U.S., BWI welcomes more than 26MM annual passengers, including affluent consumers and decision makers who are spending more time than ever in airports. With a wide array of airport advertising opportunities, we provide the highest-quality representation of your brand’s messaging that effectively engages your target audience in this captive environment.

_{Source: Airports Council International, 2019 and 2022}

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CCO RADAR and measurement

Make measurement a key part of your OOH advertising plan. Our proprietary CCO RADAR suite of solutions uses aggregated and/or anonymous mobile location data to help you plan, optimize, and measure your outdoor advertising campaigns. With nearly 4,500 audience profiles and insights into their daily habits, we help brands connect with consumers at the right time and the right place. RADAR unlocks the true potential of billboards, driving measurable campaign performance with actionable results.

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Frequently Asked Questions

How much does a billboard cost in an OOH campaign?

Outdoor advertising campaign costs can fluctuate depending on location, billboard size, type of display (printed or digital billboards), and length of campaign. We develop customized OOH solutions, specifically tailored to your campaign goals. To learn more about campaign pricing, we urge you to get in touch with us. We’ll be happy to walk through the ins and outs of OOH buying options with you and your teams.

How long does it take for billboards to be installed?

When you need to launch your OOH campaign quickly, we’re here to help. At CCO, we aim to launch your digital billboard campaign in two business days*. When fully approved creative is provided to our operations team on a Thursday, we have the ability to take your brand message live on our digital billboards the following Monday. Printed billboards take a bit longer to install. Our expert installers and operations team build displays that meet the most rigid engineering requirements, including maintenance in a safe, unobtrusive manner, at or above industry standards to meet strict campaign deadlines. CCO also provides reporting within days of the completion of the initial posting or any creative changes. To learn more about our reporting process, click over to Campaign Reporting.

_{*Applies to digital OOH inventory. Subject to approved creative delivered by 4pm on a weekday. Exceptions apply. Consult with your CCO Account Executive for details.}

How do I rent a billboard in Baltimore?

With CCO’s diverse portfolio of captivating and innovative billboard products, we can help you start a campaign in a single market or nationwide. By starting a campaign with us, you have access to a range of inventory in Baltimore that allows your message to reach your target audience directly where they are. This inventory includes:

Printed Bulletins
Digital Bulletins
Premiere Panels
Wallscapes
Posters.

We invite you to learn more about starting a campaign with us by contacting us. We’ll be in touch quickly, providing expert help and smart, customized solutions to get you started.

How can I make my ad stand out from another billboard?

CCO is an industry leader in helping advertisers create and pivot campaign messaging. We offer creative capabilities that entertain, engage, and inform target audiences. With a full-service national and regional Creative Team, we work directly with clients and agencies of all sizes to help conceptualize, design and execute innovative OOH campaigns. We’re here to help make your advertising campaign stand out with services that include

Pre-launch speculative art
Production support
Advice on OOH best practices

Clear Channel OutdoorBaltimore

9590 Lynn Buff Court, #5, Laurel, MD 20723

From helping customers grow their business to addressing issues and causes that matter most to our local communities, we put the needs of our partners at the center of everything we do. Meet some of the people who make that possible in Baltimore.

To report any damages or other issues with our advertising structures, contact (301) 617-2600.

George Troyano

Branch President

Michele Kimes

VP, Sales

Steve Brvenik

VP, Real Estate & Public Affairs

Jon Abeln

VP, Airport Development, Airports Division

Kyle Huddle

VP, Sales, Airports Division

How can we help you?

Our local teams of sales representatives, marketers, and creatives are ready to help with market research, competitive analysis, design, ideation, and campaign planning. Just complete the form to contact us.

Connect with your audience. Drive measurable results. Get more with Clear Channel Outdoor.

Clear Channel Outdoor RADAR®, RADARView®, RADARProof®, RADARConnect®, and RADARSync®, are registered trademarks of Clear Channel IP, LLC.

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