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Clear Channel Outdoor msp digital bulletin

Minneapolis-St. Paul

Known as the Twin Cities, Minneapolis-St. Paul is the fourteenth-largest media market in the U.S. From the Mall of America to Mayo Clinic Square, advertisers can leverage Clear Channel Outdoor (CCO) billboards and airports advertising to connect with consumers living in and visiting the market and its surrounding areas.

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Source: OAAA Nielsen DMA Rankings, 2021
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car seen from the front icon, Out-of-Home Impact

Out-of-home impact

CCO billboards reach 87% of adults 18+ weekly, delivering 152MM impressions in Minneapolis-St. Paul. We have over 1,300+ displays covering 13 counties, 64+ neighborhoods, as well as I-94 and I-35—the busiest interstates in the city.
OOH billboard icon, CCO Digital Influence

Digital influence

As the dominant DOOH (digital out-of-home) provider in the area, we offer exclusive digital motion displays in Mayo Clinic Square and four skyway digital displays in Mayo Clinic Square and Treasure Island Center. Our digital displays have promotional flexibility to support a variety of marketing objectives, reaching 73% of the adult 18+ population weekly.
web targeting and geo location with CCO, Market in Motion

Market in motion

In Minneapolis-St. Paul, 87% of adults drove in the past week, with over 413K of residents commuting over 30 minutes to work. In the past year, locals have seen a 47% rise in traffic. In addition, Minneapolis-St. Paul International Airport (MSP) services over 36M domestic travelers annually.
Source: Census Estimates, 2021; Scarborough Release 1, 2022; 2022 INRIX Scorecard, 2023; Airports Council International, 2019
Clear Channel Outdoor DMA

DMA/Demo info

Ranked seventh-most diverse economy among all metropolitan areas in the U.S., the Twin Cities' landscape spans the metro areas and the surrounding  suburban communities. Minneapolis-St. Paul includes a racial and ethnic population breakdown of 6% Hispanic, 7% African American, and 5% Asian people. The median household income is over $104K, with a median age of around 38 years old. With nearly half (48%) of the population college-educated, 64% are employed. An outdoor advertising campaign in Minneapolis-St. Paul can reach various audiences—or just the audience you're looking for—and generate significant impressions with long dwell times at key consumer and traveler locations.

Source: Minnesota Department of Employment & Economic Development; Scarborough Release 1, 2022
Clear Channel Outdoor Minneapolis RV coverage map

Our coverage

We can help you reach audiences as they navigate their daily journey throughout the Twin Cities via major interstates and surface streets as well as airport advertising at Minneapolis-St. Paul International Airport (MSP) and three private jet terminals. Blanket the Minneapolis-St. Paul market with our billboard opportunities, reaching diverse audience segments to create the most customized solution for your brand. Additionally, with CCO RADARView, we can help plan your campaign with optimal OOH locations in Minneapolis-St.Paul to reach your desired audience.
Clear Channel Outdoor mayo clinic square

Mayo Clinic Square

Located in the heart of the Hennepin Theatre District and a bustling entertainment area, Mayo Clinic Square is surrounded by 16 Fortune 500 companies and more than 300 restaurants and retail shops. Our digital displays in and near Mayo Clinic Square over-index for consumers with a household income of over $70K, college graduates, and bar goers. Our digital capabilities allow advertisers to engage and interact with audiences by providing market coverage at additional Minneapolis entertainment and cultural venues like Target Field, U.S. Bank Stadium, and Hennepin Theater District— which receives over 600K visitors annually.

Source: mplsdowntown.com; Twin Cities Pioneer Press; US Census Estimates, 2021
Clear Channel Outdoor MSP Airport experiential

Minneapolis-St. Paul International Airport (MSP)

Named the Best Airport in North America for Passenger Satisfaction, MSP serves nearly 40MM travelers annually. From printed displays to digital displays at baggage claim, we offer advertisers the opportunity to reach consumers at various points in their trip across this busy airport.

Source: Minneapolis/St. Paul International Airport; Airports Council International, 2019
CCO RADAR and Measurement

CCO RADAR and Measurement

Make measurement a key part of your OOH advertising plan. Our proprietary CCO RADAR suite of solutions uses aggregated and/or anonymous mobile location data to help you plan, optimize, and measure your outdoor advertising campaigns. With nearly 4,500 audience profiles and insights into their daily habits, we help brands connect with consumers at the right time and the right place. RADAR unlocks the true potential of billboards, driving measurable campaign performance with actionable results.

Frequently Asked Questions

Outdoor advertising campaign costs can fluctuate depending on location, billboard size, type of display (printed or digital billboards), and length of campaign. We develop customized OOH solutions, specifically tailored to your campaign goals. To learn more about campaign pricing, we urge you to get in touch with us. We’ll be happy to walk through the ins and outs of OOH buying options with you and your teams.

When you need to launch your OOH campaign quickly, we’re here to help. At CCO, we aim to launch your digital billboard campaign in two business days*. When fully approved creative is provided to our operations team on a Thursday, we have the ability to take your brand message live on our digital billboards the following Monday. Printed billboards take a bit longer to install. Our expert installers and operations team build displays that meet the most rigid engineering requirements, including maintenance in a safe, unobtrusive manner, at or above industry standards to meet strict campaign deadlines. CCO also provides reporting within days of the completion of the initial posting or any creative changes. To learn more about our reporting process, click over to Campaign Reporting.


*Applies to digital OOH inventory. Subject to approved creative delivered by 4pm on a weekday. Exceptions apply. Consult with your CCO Account Executive for details.

With CCO’s diverse portfolio of captivating and innovative billboard products, we can help you start a campaign in a single market or nationwide. By starting a campaign with us, you have access to a range of inventory in Minneapolis-St. Paul that allows your message to reach your target audience directly where they are. This inventory includes:

  • Printed Bulletins
  • Digital Bulletins
  • Spectaculars
  • Mayo Clinic Square

We invite you to learn more about starting a campaign with us by contacting us. We’ll be in touch quickly, providing expert help and smart, customized solutions to get you started.

CCO is an industry leader in helping advertisers create and pivot campaign messaging. We offer creative capabilities that entertain, engage, and inform target audiences. With a full-service national and regional Creative Team, we work directly with clients and agencies of all sizes to help conceptualize, design and execute innovative OOH campaigns. We’re here to help make your advertising campaign stand out with services that include

  • Pre-launch speculative art
  • Production support
  • Advice on OOH best practices
Clear Channel Outdoor Minneapolis skyline local offices

Clear Channel OutdoorMinneapolis-St. Paul

3225 Spring Street N.E., Minneapolis, MN 55413
From helping customers grow their business to addressing issues and causes that matter most to our local communities, we put the needs of our partners at the center of everything we do. Meet some of the people who make that possible in Minneapolis-St. Paul.
 
To report any damages or other issues with our advertising structures, contact (612) 605-5100.
Dan Ballard, Branch President

Dan Ballard

Branch President

Matt Park, VP Sales

Matt Park

VP, Sales

Matthew Weiland, VP, Real Estate & Public Affairs

Matthew Weiland

VP, Real Estate & Public Affairs

Jon Abeln, VP, Airport Development, Airports Division

John Abeln

VP, Airport Development, Airports Division

Jon Sayer, SVP National Sales, Airports Division

Jon Sayer

SVP, National Sales, Airports Division

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How can we help you?

Our local teams of sales representatives, marketers, and creatives are ready to help with market research, competitive analysis, design, ideation, and campaign planning. Just complete the form to contact us.

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Clear Channel Outdoor RADAR®, RADARView®, RADARProof®, RADARConnect®, and RADARSync®, are registered trademarks of Clear Channel IP, LLC.