Billboards for business
We’re Clear Channel Outdoor (CCO), a nationwide billboard, airport, and out-of-home (OOH) media company that helps brands large and small connect with their target customers to generate measurable business results. For Marketplace listeners, CCO is offering a unique opportunity to get a free consultation. Read on to learn more!
By launching a campaign with Clear Channel, you get more with us
When Marketplace listeners like you choose us as their advertising partner, our goal is to make planning and buying billboards easy, intuitive, and efficient. With us, you’ll get:
More partnership on a local level
We take a consultative approach when working with our customers. Our strategic teams of account executives and local marketing experts are here to help you with local research, competitive analysis, ideation, and campaign planning. Coupled with our corporate and marketing solutions teams, we help clients best leverage our unique OOH capabilities.
More speed and flexibility
Today's business owners need to move fast, launch campaigns quickly, and measure results. The power of digital billboard advertising affords brands flexibility, speed, and adaptability, and CCO can take your digital billboard campaign live in 48 hours*. Plus, with our unique CCO Clear Access platform, you can track how quickly your printed or digital OOH campaign launches, providing unmatched transparency with photos of every billboard shared in real time.
More creative solutions
With creative teams across the U.S., you'll have our full support in crafting a successful campaign—whether on printed billboards or leveraging today's breakthrough technologies on our digital signs. Our creative teams can help develop speculative art, design creative campaigns, and provide advice on best practices for the OOH medium.
Whether you’re a regular billboard advertiser or it’s your first time considering the medium, we’re ready to help you take full advantage of the strength of OOH as an effective, flexible, and creative storytelling medium.
*Applies to digital OOH inventory. Subject to approved creative delivered by 4pm on a weekday. Some exceptions.
OOH is more relevant than ever
From building brand awareness to driving in-store visits, we're here to help deliver outcomes that positively imapct your business, while promoting creative storytelling at scale. At a time when 78% of consumers are annoyed with ads that interrupt their viewing, listening, and reading experiences, OOH billboard advertising provides innovative and creative ways for brands to drive their messages to their desired consumers, in ways that consumers like and respond to. In fact, 61% of consumers view billboard ads favorably, higher than any competitive media, and on top of that, 85% of consumers view OOH ads as useful. That speaks to OOH's ability to connect with consumers along their daily journeys. Whether or not you've ever included OOH in your media mix, our team is ready to help you drive business results.
Source: OAAA, Morning Consult, 2023; OAAA, The Harris Poll, 2022
We provide creative services with a consultative approach
CCO's centrally led NY based creative hub and its six regional creative teams work together with customers to develop breakthrough, brand building campaigns everyday. We take a consultative approach to all things creative and are eager to assist businesses throughout their OOH advertising campaign journeys. Along with our consultative services, we can provide examples of prior campaign executions, design full-scale OOH campaigns, and also advise on OOH best practices. Interested in learning more? Get in touch with us and we'll connect you to our expert creatives!
Our billboards' big, bold messaging puts your brand in the spotlight
With our innovative OOH capabilities, advertisers have the creative power to tell their stories.
CCO RADAR Data Solutions help you understand your campaign's impact
Our CCO RADAR suite of data solutions help you plan, optimize, and measure the effectiveness of your OOH campaign. CCO RADAR leverages anonymous and/or aggregated mobile location data, making it more efficient to reach your desired audience, and easier to understand the impact that OOH has on your business. Our proprietary approach to data analytics provides insights into audiences and outcomes. It unlocks the true potential of OOH for today's modern marketer who wants to reach the right audience and measure and understand OOH's impact.
Explore our case studies
Our library of more than 100 case studies demonstrates that out-of-home (OOH) works when strategically executed for a variety of brands, types of businesses, and objectives. Learn how you can get more with us in achieving your brand’s goals based on our proven results.
Frequently Asked Questions
How is billboard and OOH advertising an effective medium to reach my audience?
OOH provides creative storytelling at scale as well as expanded reach without the challenges of digital media. What's more, OOH drives better digital media performance and, like its digital counterpart, is measurable.
Based on recent surveys, 77% of consumers in large cities have recently engaged with an OOH ad. Not only this, but for advertisers, OOH investment drives ROI while reaching audiences at scale. With every dollar spent, OOH can generate an average of nearly $6 in product sales.
Source: OAAA, The Harris Poll, 2022; Omnicom Benchmarketing, OOH ROI & Optimization in Media Mix, 2017
Does Clear Channel Outdoor have billboard or airport coverage in my market?
Our network of 70K+ billboard displays and other advertising opportunities covers 29 roadside markets as well as over 60 commercial airports and over 115 private jet airports nationwide.
What types of billboard products can I use in my OOH campaign?
With CCO's diverse portfolio of captivating and innovative billboard products, we can help you start a campaign in a single market or nationwide. By starting a campaign with us, you have access to a range of invetory that allows your message to reach your audience directly where they are. This inventory includes:
- Digital Bulletins
- Printed Bulletins
- Posters
- Premiere Panels
- Transit Shelters and more
To learn more about our offerings, fill our the form below and contact us. We'll be in touch quickly, providing expert help and smart, customized solutions to get you started with your campaign.
How much does a billboard or OOH campaign cost?
Outdoor advertising campaign costs can fluctuate depending on location, billboard size, type of display (printed or digital billboards), and availability. We develop customized OOH solutions, specifically tailored to your campaign goals that can boost ROAS between 5% and 27% in key categories.
To learn more about campaign pricing, contact us. We'll be happy to walk you and your teams through the ins and outs of OOH buying options.
Source: OAAA Benchmarketing Media Effectiveness Analysis, 2023
How long does it take to install a billboard?
When you need to launch your OOH campaign quickly, we're here to help. At CCO, we aim to launch your digital billboard campaign in two business days*. When fully approved creative is provided to our operations team on a Thursday, we have the ability to take your brand message live on our digital billboards the following Monday.
Printed billboards take a bit longer to install. Our expert installers and operations team build displays that meet the most rigid engineering requirements, including maintenance in a safe, unobtrusive manner, at or above industry standards in order to meet strict campaign deadlines.
Additionally, CCO provides reporting within days of the completion of the initial posting or any creative changes. Contact us to learn more about our installation process.
Source: Applies to digital OOH inventory. Subject to approved creative delivered by 4pm on a weekday. Exceptions apply. Consult with your CCO Account Executive for details.
Interested in learning how OOH can help your business?
Our local teams of sales representatives, marketers, and creatives are ready to help with market research, competitive analysis, design, ideation, and campaign planning. Just complete the form to contact us for a free consultation!