With Google deprecating third-party cookies next year, and the loss of other identifiers, brands are turning to Data Clean Rooms (DCR) to leverage their increasingly valuable first-party data and to collaborate with media and measurement platforms in a privacy-centric approach. Clear Channel Outdoor’s (CCO) partnership with industry-leading DCR solutions now allows brands to activate billboards as part of truly omnichannel advertising campaigns that can safely tap into audience data — including our nearly 4,500 behavioral audience segments — for campaign planning, measurement and attribution.
77% of consumers in large cities have recently engaged with an OOH ad
Digital search ROI increases by 40% in campaigns with OOH
Launch an outdoor campaign with Clear Channel, collaborating with us on your first-party data through your preferred data clean room partner, and we’ll cover campaign measurement costs. Our attribution solutions can measure the impact on brand lift, online engagement, visitation, and sales across all verticals. Ready to build your OOH campaign using data clean rooms? Fill out the form below to get started.
*Campaign measurement is subject to qualification and requires a consultation to determine feasibility.
We invite you to find out exactly what it means to GET MORE WITH US. Reach out to learn about leveraging data clean rooms for your next campaign. We’re here to talk options, plan your campaign, or simply answer questions. Just fill out the form. We’ll be in touch quickly.