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FirstBank

Significant results with QR code program using airport advertising.

Company: FirstBank
Product: Financial Institution
Format: Airport Dioramas
Airport Spectaculars

“We generated significant ‘earned’ media through our QR code program with Clear Channel Airports. Our program was picked up in the New York Times! We wouldn’t have been able to properly execute the campaign without CCA.” Matt Best, Media Planner/Buyer TDA Advertising & Designs.

The Challenge

The objective of this placement was to utilize Clear Channel Airports to position FirstBank in front of millions of annual Denver International travelers as an extension of their Out of Home media plan. Advertising in the airport allowed their brand to be featured in front of an affluent, highly sought after, yet time sensitive audience.

The Solution

The airport campaign consisted of Dioramas and Spectaculars with creative headlining “Free Books,” “Free Crosswords,” and “Free Sodoku” via their QR Code links. Through the QR linked to a URL passengers could download 12 classic novels or a variety of games.

The Results

“We generated significant ‘earned’ media through our QR code program with Clear Channel Airports. Our program was picked up in the New York Times! We wouldn’t have been able to properly execute the campaign without CCA.” Matt Best, Media Planner/Buyer TDA Advertising & Designs.

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