Get more results with Clear Channel Outdoor RADAR
Reach the right audiences, achieve your goals, and measure the impact of your campaigns with our proprietary suite of data solutions.
Unlock the power of out-of-home
Clear Channel Outdoor (CCO) RADAR solutions can help you effectively plan, amplify, and measure the impact of your out-of-home advertising. By leveraging aggregated and/or anonymous mobile location data in a privacy-compliant manner, our RADAR solutions help advertisers understand where people go and what they do in the real world, and the role that out-of-home (OOH) advertising plays in influencing their attitudes and behaviors. Ultimately, this helps us provide insights on who advertisers are reaching to garner the true influence a campaign has on your business.
CCO RADAR delivers audiences exposed to OOH by using four criteria for accurate and verified exposure:
Distance to billboards: We ensure consumers are within close enough proximity to read billboard advertisements. Geopath, the OOH industry’s audience measurement system, sets guidelines on optimal distance and viewing angles for each billboard.
CCO out-of-home media does not collect any personal information. CCO licenses data in aggregated and/or anonymous formats from business partners.
RADARView – Audience planning
A dynamic campaign planning tool, combining audience insights with demographics and location targeting to efficiently reach your desired customers.
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Proof of Success
With a library of more than 100 case studies and counting, we’ve demonstrated that out-of-home can achieve an advertiser’s goals in a variety of verticals, from auto, CPG and quick service restaurants to retail and more. Our case studies prove that OOH works when strategically executed for a variety of brands and objectives.
How can we help you?
We invite you to find out exactly what it means to GET MORE WITH US. Reach out for expert help and smart, customized solutions. We’re here to talk options, plan your campaign, or simply answer questions. Just fill out the form. We’ll be in touch quickly.