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Target/Justin Timberlake 20/20 Experience Album Release

Justin Timberlake, Target and Clear Channel create music history.

Company: Target/Justin Timberlake
Product: Music & Entertainment
Format: Radio stations
Websites (including iHeartRadio.com) & Social Media
Digital Billboards

CCM+E Outdoor staged a takeover of hundreds of digital billboards in major markets across the country featuring a countdown clock to the album release party, resulting in 65MM impressions.

The Challenge

Our Response

History-making Target program: harness the power of all Clear Channel Media + Entertainment assets to massive success.

With the strategy of targeting music-loving pop culture enthusiasts, we turned on the megaphone across nearly 800 stations and websites across all formats, on iHeartRadio and Clear Channel Outdoor to reach more than 100 million people with a Target-focused message.

Clear Channel Media and Entertainment created an integrated multi-platform campaign that:
The custom Target campaign included:

The Results

Clear Channel Media + Entertainment multi-platform Target program delivers on its promise…

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