Rotating delivers high frequency at each location.
Reach builds as the bulletin is moved to different locations.
Provides continuity of an advertising message throughout the year.
Sustains name and image awareness.
Permanent Bulletin:
Delivers high frequency.
Builds reach over an extended period of time.
Assures dominance in selected areas.
Extensions:
Extensions break the boundary of a bulletin's standard rectangular dimensions and improve viewer attention.
They can extend five and one-half feet on the top, two feet on the sides and one foot on the bottom.
Some locations have unique extension requirements. Consult with your account executive before producing artwork.
Distribution
Positioned on highly visible, heavy traffic locations such as expressways, primary arteries, and major intersections.
Contract Terms
Typically purchased 16 weeks or longer.
Shorter term programs and rates are offered.
Clear Channel Outdoor posts every Monday, except holidays. (US Markets)
Purchased individually or by daily gross rating points: A #50 GRP delivers daily exposure opportunities equivalent to 50% of the adult population in a market.
