CCO RADAR & programmatic capabilities
Make measurement a key part of your billboard advertising plan. Our proprietary CCO RADAR suite of solutions uses aggregated and/or anonymous mobile location data to help you plan, optimize, and measure your outdoor advertising campaigns. With nearly 4,500 audience profiles and insights into their daily habits, we help brands connect with consumers at the right time and the right place. RADAR unlocks the true potential of billboards, driving measurable campaign performance with actionable results. In addition, our digital Transit Shelters can be purchased programmatically in-sync with your omnichannel campaign. Our programmatic team will work with you to transact via private marketplace or open exchange in a biddable, auction-based format via cross-channel Demand Side Platforms (DSP). Optimize in real time based on audiences, reach, budget, etc., and measure results for your campaign goals ranging from visitation, product sales, online behavior, and more.