Sacramento
Sacramento, known as America’s Farm-to-Fork capital, draws thousands of visitors from across the nation and around the world. Make your brand stand out in California’s fastest-growing big city with Sacramento billboards and with airport opportunities.
Source: U.S. Census Bureau Estimates, 2019
DMA/Demo info
Sacramento, the 19th-largest U.S. media market, covers five counties and has a population of over 3MM. The population includes 60% White, 29% Hispanic, 12% Asian, and 7% African American residents. This highly desirable market has a mean household income of $101K+ with an average of two cars per household. The median age is 37, with 36% of the population college educated and over 61% employed. A single Sacramento outdoor advertising buy can reach many diverse audiences—or just the audience you're looking for—and generate significant impressions with long dwell times at key consumer and traveler locations.
Source: Census Estimates, 2021; Scarborough Sacramento Release 1, 2022
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Our local teams of sales representatives, marketers, and creatives are ready to help with market research, competitive analysis, design, ideation, and campaign planning. Just complete the form to contact us.
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Out-of-home impact
Clear Channel Outdoor (CCO) billboards reach 82% of adults 18+ weekly with 126.5MM impressions in Sacramento. With more than 1,280 displays across five counties, as well as all major interstates, our billboard network makes us an out-of-home (OOH) advertising leader in the Sacramento metro area.
Digital influence
Market in motion
Nearly 96% of the Sacramento population drove or carpooled in the past week, with 29% traveling 200+ total miles. And 25% of them have a commute of more than 30 minutes. Additionally, the Sacramento International Airport (SMF) serves over 13MM passengers annually with over 100 nonstop flights daily across three counties. With consumers out and about in Sacramento, the market is a prime OOH advertising market to reach residents and air travelers who are on the move.
Source: Census Estimates, 2021; Scarborough Sacramento Release 1, 2022; Clear Channel Outdoor approximate unit count as of 6/30/2022; Geopath OOH Ratings June, 2021; Airports Council International, 2019
Our coverage
We can help you reach audiences on the go with billboards along Sacramento’s busy streets and freeways, or with airport advertising at Sacramento International Airport. With an extensive OOH advertising network covering 82% of the Sacramento market weekly, we’re uniquely positioned to help brands connect with consumers through effective ads that deliver more impact and results in California’s fastest-growing big city. Additionally, with RADARView, we can help plan your campaign with optimal OOH locations in Sacramento to reach your desired audience.
Source: Geopath OOH Ratings June, 2021; U.S. Census Bureau Estimates, 2019
Sacramento International Airport (SMF)
Meet consumers at the gateway between Northern California and major cities across the U.S. and the world. Ranked the No. 1 Best Midsized U.S. Airport, SMF welcomes over 13MM annual passengers, offering advertisers a captive environment to target key decision makers and leisure travelers who are spending more time than ever inside airports.
Source: The Wall Street Journal; Airports Council International, 2019
CCO RADAR and measurement
Make measurement a key part of your OOH advertising plan. Our proprietary CCO RADAR suite of solutions uses aggregated and/or anonymous mobile location data to help you plan, optimize, and measure your outdoor advertising campaigns. With over 3,000 audience profiles and insights into their daily habits, we help brands connect with consumers at the right time and the right place. CCO RADAR unlocks the true potential of billboards, driving measurable campaign performance with actionable results.
Frequently Asked Questions
How much does a billboard cost in an OOH campaign?
Outdoor advertising campaign costs can fluctuate depending on location, billboard size, type of display (printed or digital billboards), and length of campaign. We develop customized OOH solutions, specifically tailored to your campaign goals. To learn more about campaign pricing, we urge you to get in touch with us. We’ll be happy to walk through the ins and outs of OOH buying options with you and your teams.
How long does it take for billboards to be installed?
When you need to launch your OOH campaign quickly, we’re here to help. At CCO, we aim to launch your digital billboard campaign in two business days*. When fully approved creative is provided to our operations team on a Thursday, we have the ability to take your brand message live on our digital billboards the following Monday. Printed billboards take a bit longer to install. Our expert installers and operations team build displays that meet the most rigid engineering requirements, including maintenance in a safe, unobtrusive manner, at or above industry standards to meet strict campaign deadlines. CCO also provides reporting within days of the completion of the initial posting or any creative changes. To learn more about our reporting process, click over to Campaign Reporting.
*Applies to digital OOH inventory. Subject to approved creative delivered by 4pm on a weekday. Exceptions apply. Consult with your CCO Account Executive for details.
How do I rent a billboard in Sacramento?
With CCO’s diverse portfolio of captivating and innovative billboard products, we can help you start a campaign in a single market or nationwide. By starting a campaign with us, you have access to a range of inventory in Sacramento that allows your message to reach your target audience directly where they are. This inventory includes:
- Digital Bulletins
- Premiere Panels
- Premiere Squares
- Transit Shelters
- Bus Benches
We invite you to learn more about starting a campaign with us by contacting us. We’ll be in touch quickly, providing expert help and smart, customized solutions to get you started.
How can I make my ad stand out from another billboard?
CCO is an industry leader in helping advertisers create and pivot campaign messaging. We offer creative capabilities that entertain, engage, and inform target audiences. With a full-service national and regional Creative Team, we work directly with clients and agencies of all sizes to help conceptualize, design and execute innovative OOH campaigns. We’re here to help make your advertising campaign stand out with services that include
- Pre-launch speculative art
- Production support
- Advice on OOH best practices
Clear Channel OutdoorSacramento
To report damages or any other issues with our advertising structures, contact (916) 492-1303.
Beth Halverson
Branch President
Gavin Mashman
VP, Sales
Erik Neese
VP, Real Estate & Public Affairs
Jon Abeln
VP, Development, Airports Division
Kyle Huddle
VP, Sales/Sales Manager, Airports Division
How Can We Help You?
Our local teams of sales representatives, marketers and creatives are ready to help with market research, competitive analysis, design, ideation and campaign planning. Just complete the form to contact us.