Sacramento
Sacramento, known as America’s Farm-to-Fork capital, draws thousands of visitors from across the nation and around the world. Make your brand stand out in California’s fastest-growing big city with Sacramento billboards and with airport opportunities.
Source: U.S. Census Bureau Estimates, 2019
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Out-of-home impact
Clear Channel Outdoor (CCO) billboards reach 82% of adults 18+ weekly with 126.5MM impressions in Sacramento. With more than 1,280 displays across five counties, as well as all major interstates, our billboard network makes us an out-of-home (OOH) advertising leader in the Sacramento metro area.
Digital influence
We’re the dominant digital out-of-home (DOOH) provider with 35 digital billboards reaching 81% of adults 18+ in the DMA weekly with 10MM impressions. Our programmatic offerings, along with our dynamic capabilities, help advertisers activate quickly and efficiently on Clear Channel billboards.
Market in motion
Nearly 96% of the Sacramento population drove or carpooled in the past week, with 29% traveling 200+ total miles. And 25% of them have a commute of more than 30 minutes. Additionally, the Sacramento International Airport (SMF) serves over 13MM passengers annually with over 100 nonstop flights daily across three counties. With consumers out and about in Sacramento, the market is a prime OOH advertising market to reach residents and air travelers who are on the move.
Source: Census Estimates, 2021; Scarborough Sacramento Release 1, 2022; Clear Channel Outdoor approximate unit count as of 6/30/2022; Geopath OOH Ratings June, 2021; Airports Council International, 2019
Digital Bulletins: With the largest digital footprint in the market, our fast and flexible Digital Bulletins enable instantaneous creative updates to get your messaging out to customers in real time.
DMA/Demo info
Sacramento, the 19th-largest U.S. media market, covers five counties and has a population of over 3MM. The population includes 60% White, 29% Hispanic, 12% Asian, and 7% African American residents. This highly desirable market has a mean household income of $101K+ with an average of two cars per household. The median age is 37, with 36% of the population college educated and over 61% employed. A single Sacramento outdoor advertising buy can reach many diverse audiences—or just the audience you're looking for—and generate significant impressions with long dwell times at key consumer and traveler locations.
Source: Census Estimates, 2021; Scarborough Sacramento Release 1, 2022
Our coverage
We can help you reach audiences on the go with billboards along Sacramento’s busy streets and freeways, or with airport advertising at Sacramento International Airport. With an extensive OOH advertising network covering 82% of the Sacramento market weekly, we’re uniquely positioned to help brands connect with consumers through effective ads that deliver more impact and results in California’s fastest-growing big city. Additionally, with RADARView, we can help plan your campaign with optimal OOH locations in Sacramento to reach your desired audience.
Source: Geopath OOH Ratings June, 2021; U.S. Census Bureau Estimates, 2019
Sacramento International Airport (SMF)
Meet consumers at the gateway between Northern California and major cities across the U.S. and the world. Ranked the No. 1 Best Midsized U.S. Airport, SMF welcomes over 13MM annual passengers, offering advertisers a captive environment to target key decision makers and leisure travelers who are spending more time than ever inside airports.
Source: The Wall Street Journal; Airports Council International, 2019
CCO RADAR and measurement
Make measurement a key part of your OOH advertising plan. Our proprietary CCO RADAR suite of solutions uses aggregated and/or anonymous mobile location data to help you plan, optimize, and measure your outdoor advertising campaigns. With nearly 4,500 audience profiles and insights into their daily habits, we help brands connect with consumers at the right time and the right place. CCO RADAR unlocks the true potential of billboards, driving measurable campaign performance with actionable results.
Clear Channel Outdoor Sacramento
401 Slobe Ave, Sacramento, CA 95815
From helping customers grow their businesses to addressing issues and causes that matter most to our local communities, we put the needs of our partners at the center of everything we do. Meet some of the people who make that possible in Sacramento.
To report damages or any other issues with our advertising structures, contact (916) 492-1303.
Bob Schmitt
Regional President
Gavin Mashman
VP, Sales
Erik Neese
VP, Real Estate & Public Affairs
Jon Abeln
VP, Development, Airports Division
Kyle Huddle
VP, Sales/Sales Manager, Airports Division
How Can We Help You?
Our local teams of sales representatives, marketers and creatives are ready to help with market research, competitive analysis, design, ideation and campaign planning. Just complete the form to contact us.