Philadelphia DMA
4th |
DMA Rank |
6,380,530 |
DMA Population (Adults 18+) |
+2% |
Change 2010-2018 |
Market Demographics
38.9 |
Median Age |
$65,204 |
Median Household Income |
60% |
Employed |
57% |
College Educated |
1.8 |
Avg # Household Vehicles |
Race Distribution & Ethnicity
67% |
White |
19% |
African American |
12% |
Hispanic (Ethnicity) |
6% |
Asian |
8% |
Other |
Product Inventory
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Out of Home Impact
- Reaches 98% of the DMA A18+ population weekly (496+ MM impressions)
- Over 4,600 displays covering 15 counties
- Bulletins on all major highways including I-95, I-76, PA Turnpike and Rt 1
- Widest variety of OOH formats; exclusive provider of posters in Philadelphia and transit shelters in suburban counties
Digital Impact
- Dominant digital OOH provider with 63 displays
- Reaches 61% of the DMA A18+ population weekly (94.2 MM impressions)
Market in Motion
- 26% traveled 200+ total miles (wk)
- 87% drove or carpooled in the past week
- 18% have a 30+ minute commute
- 59 minute average round trip travel to work
Sources:
U.S. Census Estimates, 2018; Scarborough, Release 2, 2017 Philadelphia DMA; Geopath OOH Ratings, 2018