Philadelphia
Philadelphia, the fourth-largest U.S. media market, is a booming tourism and restaurant destination. Ranked as the second-best place to visit in the U.S., this city boasts an economy driven by education, life sciences, and technology. Engage residents and visitors alike with billboard and airport advertising opportunities in the second-largest city on the East Coast.
Source: Nielsen DMA Rank, 2022; U.S. News & World Report
DMA/Demo info
Philadelphia is the fourth-largest U.S. media market spanning 15 counties. Ranked as the #5 African American DMA, this diverse market has a growing population of more than 6MM. While Philadelphia is a popular tourist destination, it’s also home to over 250 colleges and universities. In fact, 59% of the population are college educated and 63% are employed. On average, households have a median income of over $104K. A single OOH campaign buy in Philadelphia can reach many diverse audiences—or just the audience you're looking for—and generate significant impressions with long dwell times at key consumer and traveler locations.
Source: US Census Estimates, 2022; Scarborough Release 1 Philadelphia DMA, 2022
How can we help you?
Our local teams of sales representatives, marketers, and creatives are ready to help with market research, competitive analysis, design, ideation, and campaign planning. Just complete the form to contact us.
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Out-of-home impact
Clear Channel Outdoor (CCO) billboards reach 98% of adults 18+ weekly with 496MM impressions in Philadelphia. With over 3,000 displays across 15 counties, we‘re the exclusive provider of posters in Philadelphia and transit shelters in suburban counties, making us an out-of-home (OOH) advertising leader in the market.
Digital influence
As the dominant digital out-of-home (DOOH) provider with nearly 60 digital billboards, we reach 61% of adults 18+ in the DMA weekly, delivering 94MM impressions. Our programmatic offerings and dynamic capabilities help advertisers activate quickly across our billboards.
Market in motion
In the past week, 88% of local adults drove or carpooled, with 23% traveling 200+ miles. Last year, commuters spent an average of 44 minutes traveling to work round-trip. In addition, Philadelphia International Airport (PHL) serves more than 33MM passengers annually, offering high-impact opportunities to reach audiences on the move.
Source: Clear Channel Outdoor approximate unit count as of 6/30/2022; U.S. Census Estimates, 2022; Scarborough Release 1 Philadelphia DMA, 2022; Geopath OOH Ratings, 2022; Airports Council International, 2019
Our coverage
We can help you connect with consumers along their journeys throughout Philadelphia, from all major interstates and suburban neighborhoods to Philadelphia International Airport (PHL) as well as two private jet terminals. Our extensive OOH advertising coverage provides advertisers with the unique opportunity to own the skyline of Downtown’s Market Street with full motion digital spectaculars that garner impressions from pedestrian, vehicular, commuter, and tourist traffic. Additionally, with RADARView, we can help plan your campaign with optimal OOH locations in Philadelphia to reach your desired audience.
Philadelphia International Airport (PHL)
The gateway to Philadelphia, PHL serves over 33MM annual passengers, including affluent consumers and decision makers who are spending more time than ever inside airports. With an array of airport media offerings, including digital, print, sponsorship, and experiential formats, we can help take your marketing to the next level to engage your target audience in this captive environment.
Source: Airports Council International, 2019
CCO RADAR and measurement
Make measurement a key part of your OOH advertising plan. Our proprietary CCO RADAR suite of solutions uses aggregated and/or anonymous mobile location data to help you plan, optimize, and measure your outdoor advertising campaigns. With nearly 4,500 audience profiles and insights into their daily habits, we help brands connect with consumers at the right time and the right place. RADAR unlocks the true potential of billboards, driving measurable campaign performance with actionable results.
Frequently Asked Questions
How much does a billboard cost in an OOH campaign?
Outdoor advertising campaign costs can fluctuate depending on location, billboard size, type of display (printed or digital billboards), and length of campaign. We develop customized OOH solutions, specifically tailored to your campaign goals. To learn more about campaign pricing, we urge you to get in touch with us. We’ll be happy to walk through the ins and outs of OOH buying options with you and your teams.
How long does it take for billboards to be installed?
When you need to launch your OOH campaign quickly, we’re here to help. At CCO, we aim to launch your digital billboard campaign in two business days*. When fully approved creative is provided to our operations team on a Thursday, we have the ability to take your brand message live on our digital billboards the following Monday. Printed billboards take a bit longer to install. Our expert installers and operations team build displays that meet the most rigid engineering requirements, including maintenance in a safe, unobtrusive manner, at or above industry standards to meet strict campaign deadlines. CCO also provides reporting within days of the completion of the initial posting or any creative changes. To learn more about our reporting process, click over to Campaign Reporting.
*Applies to digital OOH inventory. Subject to approved creative delivered by 4pm on a weekday. Exceptions apply. Consult with your CCO Account Executive for details.
How do I rent a billboard in Philadelphia?
With CCO’s diverse portfolio of captivating and innovative billboard products, we can help you start a campaign in a single market or nationwide. By starting a campaign with us, you have access to a range of inventory in Philadelphia that allows your message to reach your target audience directly where they are. This inventory includes:
- Printed Bulletins
- Digital Bulletins
- Premiere Panels
- Transit Shelters
- Posters
We invite you to learn more about starting a campaign with us by contacting us. We’ll be in touch quickly, providing expert help and smart, customized solutions to get you started.
How can I make my ad stand out from another billboard?
CCO is an industry leader in helping advertisers create and pivot campaign messaging. We offer creative capabilities that entertain, engage, and inform target audiences. With a full-service national and regional Creative Team, we work directly with clients and agencies of all sizes to help conceptualize, design and execute innovative OOH campaigns. We’re here to help make your advertising campaign stand out with services that include
- Pre-launch speculative art
- Production support
- Advice on OOH best practices
Clear Channel OutdoorPhiladelphia
To report any damages or other issues with our advertising structures, contact (215) 827-1100.
Matt Clark
Branch President
Rob Razzi
VP, Sales
Jon Abeln
VP, Airport Development, Airports Division
Jon Sayer
SVP, National Sales, Airports Division
How can we help you?
Our local teams of sales representatives, marketers, and creatives are ready to help with market research, competitive analysis, design, ideation and campaign planning. Just complete the form to contact us.