Miami-Fort Lauderdale
Known as the Gateway to the Americas, Miami-Fort Lauderdale is the fifteenth-largest U.S. media market and the third-largest for Hispanic audiences. Boasting a population of over 3.7MM adults, Miami-Ft. Lauderdale is the fifth-wealthiest city for purchasing power in the U.S. It’s the ideal advertising destination to engage consumers with billboard and airport advertising anywhere from trendy Ft. Lauderdale-Hollywood International Airport, Wynwood Las Olas, and Homestead to the Florida Keys.
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Source: Census Estimates, 2021; Nielsen Scarborough Release 1, 2022
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Out-of-home impact
Clear Channel Outdoor (CCO) billboards reach 98% of adults over 18 weekly with 220MM impressions in Miami-Ft. Lauderdale. With over 1,200 displays across three counties, we are the exclusive outdoor advertising provider at the Lincoln Road Mall, which hosts over 11MM visitors annually. Additionally, our roadside billboards cover all major arteries—from the Dolphin Expressway to I-95 and the Turnpike.
Digital influence
As the exclusive provider of digital displays at the entrance of the Florida Keys as well as our digital bulletins and posters, our billboards reach 87% of adults 18+ weekly with 16.5MM impressions. Our displays are located at Ft. Lauderdale-Hollywood International Airport (FLL), expressways, and surface streets, reaching commuters and tourists alike, granting you the power to share targeted, dynamic content directly to your customer.
Market in motion
Miami-Ft. Lauderdale is one of the largest commuter cities in the nation. In fact, 87% of local adults drove or carpooled in the past week, with nearly 28% commuting over 30 minutes. Overall, commuters have seen time in traffic rise 30% since 2021. Additionally, the Ft. Lauderdale-Hollywood International Airport is the fastest-growing passenger hub in the U.S. with about 38MM annual passengers and nearly 300 daily flights.
Source: Census Estimates, 2021; Scarborough Release 1, 2022; Clear Channel Outdoor approximate unit count as of 6/30/2022; Geopath OOH Ratings, 2021; Airports Council International, 2019; Ft. Lauderdale-Hollywood International Airport; INRIX Scorecard, 2022
DMA/Demo info
While Miami has the fifth-highest purchasing power in the country, it also represents a cultural melting pot, owning a racial/ethnic population breakdown of 68% White, 53% Hispanic, 22% African American, and 2% Asian. In addition to Miami’s diversity, it is a market that drives, with an average of two vehicles per household. With the population’s median age in their early 40s, Miami billboards offer significant reach, putting your brand at the forefront.
Source: Census Estimates, 2021; Scarborough Release 1, 2022
Our coverage
We can help you reach audiences along their daily journeys throughout Miami-Ft. Lauderdale via all major freeways and surface streets with billboards, as well as airport advertising at Ft. Lauderdale Airport and seven private jet terminals. As the exclusive provider of digital posters and bulletins on surface streets in Miami, CCO can reach consumers where they live, work, and play. Our highway presence in Miami-Dade County provides near-exclusive coverage in areas like Coral Gables, Doral, and Hialeah. In Broward County, our coverage includes coveted destinations such as FLL airport and the Hard Rock Hotel & Casino, as well as suburbs along I-595. Additionally, with CCO RADARView, we can help plan your OOH campaign to reach your desired audience.
Ft. Lauderdale-Hollywood International Airport (FLL)
As the fastest-growing passenger hub in the United States, the Ft. Lauderdale-Hollywood International Airport can help you reach your target audience. We provide digital, print, and experiential coverage throughout the airport that helps you gain mindshare as traffic soars.
Lincoln Road Mall
Position your brand within the only dedicated pedestrian mall on Miami Beach: Lincoln Road Mall. As the shopping strip’s only out-of-home provider, we offer exclusive coverage that reaches 11MM affluent shoppers and trendy consumers per year. Our 10 high-quality glass showcases enhance sophisticated brands and luxury product images, maintaining high visual impact 24 hours a day from Alton Road to Collins Avenue.
CCO RADAR and measurement
Make measurement a key part of your OOH advertising plan. Our proprietary CCO RADAR suite of solutions uses aggregated and/or anonymous mobile location data to help you plan, optimize, and measure your outdoor advertising campaigns. With nearly 4,500 audience profiles and insights into their daily habits, we help brands connect with consumers at the right time and the right place. RADAR unlocks the true potential of billboards, driving measurable campaign performance with actionable results.
Frequently Asked Questions
How much does a billboard cost in an OOH campaign?
Outdoor advertising campaign costs can fluctuate depending on location, billboard size, type of display (printed or digital billboards), and length of campaign. We develop customized OOH solutions, specifically tailored to your campaign goals. To learn more about campaign pricing, we urge you to get in touch with us. We’ll be happy to walk through the ins and outs of OOH buying options with you and your teams.
How long does it take for billboards to be installed?
When you need to launch your OOH campaign quickly, we’re here to help. At CCO, we aim to launch your digital billboard campaign in two business days*. When fully approved creative is provided to our operations team on a Thursday, we have the ability to take your brand message live on our digital billboards the following Monday. Printed billboards take a bit longer to install. Our expert installers and operations team build displays that meet the most rigid engineering requirements, including maintenance in a safe, unobtrusive manner, at or above industry standards to meet strict campaign deadlines. CCO also provides reporting within days of the completion of the initial posting or any creative changes. To learn more about our reporting process, click over to Campaign Reporting.
*Applies to digital OOH inventory. Subject to approved creative delivered by 4pm on a weekday. Exceptions apply. Consult with your CCO Account Executive for details.
How do I rent a billboard in Miami-Fort Lauderdale?
With CCO’s diverse portfolio of captivating and innovative billboard products, we can help you start a campaign in a single market or nationwide. By starting a campaign with us, you have access to a range of inventory in Miami-Fort Lauderdale that allows your message to reach your target audience directly where they are. This inventory includes:
- Printed Bulletins
- Digital Bulletins
- Transit Shelters
- Lincoln Road Mall
We invite you to learn more about starting a campaign with us by contacting us. We’ll be in touch quickly, providing expert help and smart, customized solutions to get you started.
How can I make my ad stand out from another billboard?
CCO is an industry leader in helping advertisers create and pivot campaign messaging. We offer creative capabilities that entertain, engage, and inform target audiences. With a full-service national and regional Creative Team, we work directly with clients and agencies of all sizes to help conceptualize, design and execute innovative OOH campaigns. We’re here to help make your advertising campaign stand out with services that include
- Pre-launch speculative art
- Production support
- Advice on OOH best practices
Clear Channel OutdoorMiami-Ft. Lauderdale
5800 NW 77th Court, Miami, FL 33166
From helping customers grow their business to addressing issues and causes that matter most to our local communities, we put the needs of our partners at the center of everything we do. Meet some of the people who make that possible in Miami-Ft. Lauderdale.
To report any damages or other issues with our advertising structures, contact (305) 592-6250.
Jasper "JJ" Johnson
Regional President
Peter Milian
VP, Sales
Jeff Andres
VP, Real Estate & Public Affairs
John Moyer
SVP, Development, Airports Division
Kyle Huddle
VP, Sales/Sales Manager, Airports Division
How can we help you?
Our local teams of sales representatives, marketers, and creatives are ready to help with market research, competitive analysis, design, ideation, and campaign planning. Just complete the form to contact us.