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OOH printed bulletin board, billboard, on the side of the highway

San Diego

San Diego, known as “America's Finest City,” is the second-largest city in California, attracting millions of visitors each year. From Downtown, to Hillcrest, to North County, engage your audiences on the move with our San Diego billboards and airport opportunities at the San Diego International Airport.

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_{Source: Census Estimates, 2021}

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Out-of-home impact

Clear Channel Outdoor (CCO) billboards reach 99% of adults 18+ weekly with over 92MM impressions in San Diego. With over 2,100 displays across two counties, our billboard coverage, from freeways and surface streets to military bases and beaches, makes us an out-of-home (OOH) advertising leader in the market.

Digital influence

We’re the dominant digital out-of-home (DOOH) provider with over 90 digital billboards and transit shelters reaching 51% of adults 18+ in the DMA weekly with 1.8MM impressions. Our programmatic offerings, along with our dynamic capabilities, help advertisers activate quickly and efficiently on Clear Channel billboards.

Market in motion

Ninety-six percent of the population drove or carpooled in the past week, with 19% traveling 200+ total miles. Nearly 20% have a commute of more than 30 minutes. In addition, San Diego International Airport (SAN) serves over 25MM passengers annually. With consumers out and about, San Diego is a prime outdoor advertising market to reach audiences on the go.

_{Sources: Clear Channel Outdoor approximate unit count as of 6/30/2022; Scarborough San Diego Release 1, 2022; Geopath OOH Ratings, 2022; Airport Council International, 2019}

DMA/Demo info

San Diego, the 23rd-largest U.S. media market, covers two counties. With a population of over 2.6MM, residents in this desirable market tend to be highly educated with high annual incomes. The diverse population includes 34% Hispanic, 12% Asian, and 5% African American. San Diego has a mean household income of $117K+ with an average of two cars per household. The median age is 36, with 46% of the population college educated and over 68% employed. A single OOH campaign buy in San Diego can reach many diverse audiences — or just the audience you're looking for — and generate significant impressions with long dwell times at key consumer and traveler locations.

_{Sources: Census Estimates, 2021; Scarborough San Diego Release 1, 2022}

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Content Aligned RV Coverage, RadarView graphic audience-based planning solution

Our coverage

We can help you place your brand in front of consumers in the highest traffic areas of the metro, San Diego International Airport, and one private jet terminal. With an extensive OOH advertising network covering 99% of the San Diego market weekly, we help advertisers deliver their brand messaging to the right audiences, at the right time and place, in ways that drive business results in “America's Finest City.” Additionally, with RADARView, we can help plan your campaign with optimal OOH locations in San Diego to reach your desired audience.

_{Source: Geopath OOH Ratings, 2022}

CCO Content Aligned displayed at SAN Airport

San Diego International Airport (SAN)

Connect with travelers at the gateway to San Diego with airport advertising. Ranked the No. 2 best mid-sized U.S. airport, SAN welcomes over 25MM annual passengers. As consumers spend more time than ever in airports, leverage this unique space to make your brand stand out to desired audiences with unskippable airport media.

_{Source: The Wall Street Journal; Airports Council International, 2019}

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CCO RADAR and measurement

Make measurement a key part of your OOH advertising plan. Our proprietary CCO RADAR suite of solutions uses aggregated and/or anonymous mobile location data to help you plan, optimize, and measure your outdoor advertising campaigns. With nearly 4,500 audience profiles and insights into their daily habits, we help brands connect with consumers at the right time and the right place. RADAR unlocks the true potential of billboards, driving measurable campaign performance with actionable results.

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Frequently Asked Questions

How much does a billboard cost in an OOH campaign?

Outdoor advertising campaign costs can fluctuate depending on location, billboard size, type of display (printed or digital billboards), and length of campaign. We develop customized OOH solutions, specifically tailored to your campaign goals. To learn more about campaign pricing, we urge you to get in touch with us. We’ll be happy to walk through the ins and outs of OOH buying options with you and your teams.

How long does it take for billboards to be installed?

When you need to launch your OOH campaign quickly, we’re here to help. At CCO, we aim to launch your digital billboard campaign in two business days*. When fully approved creative is provided to our operations team on a Thursday, we have the ability to take your brand message live on our digital billboards the following Monday. Printed billboards take a bit longer to install. Our expert installers and operations team build displays that meet the most rigid engineering requirements, including maintenance in a safe, unobtrusive manner, at or above industry standards to meet strict campaign deadlines. CCO also provides reporting within days of the completion of the initial posting or any creative changes. To learn more about our reporting process, click over to Campaign Reporting.

_{*Applies to digital OOH inventory. Subject to approved creative delivered by 4pm on a weekday. Exceptions apply. Consult with your CCO Account Executive for details.}

How do I rent a billboard in San Diego?

With CCO’s diverse portfolio of captivating and innovative billboard products, we can help you start a campaign in a single market or nationwide. By starting a campaign with us, you have access to a range of inventory in San Diego that allows your message to reach your target audience directly where they are. This inventory includes:

Digital Bulletins
Transit Shelters
Train Wraps
Bus Wraps

We invite you to learn more about starting a campaign with us by contacting us. We’ll be in touch quickly, providing expert help and smart, customized solutions to get you started.

How can I make my ad stand out from another billboard?

CCO is an industry leader in helping advertisers create and pivot campaign messaging. We offer creative capabilities that entertain, engage, and inform target audiences. With a full-service national and regional Creative Team, we work directly with clients and agencies of all sizes to help conceptualize, design and execute innovative OOH campaigns. We’re here to help make your advertising campaign stand out with services that include

Pre-launch speculative art
Production support
Advice on OOH best practices

Clear Channel OutdoorSan Diego

7257 Ronson Road, Suite E, San Diego, CA 92111

From helping customers grow their businesses to addressing issues and causes that matter most to our local communities, we put the needs of our partners at the center of everything we do. Meet some of the people who make that possible in San Diego.

To report damages or any other issues with our advertising structures, contact (858) 302-5137.

Greg McGrath

Regional President

Stefanie Blitvich

VP, Sales

Joseph Dean

VP, Real Estate & Public Affairs

Lucas Yezik

VP, Development, Airports Division

Kyle Huddle

VP, Sales/Sales Manager, Airports Division

How can we help you?

Our local teams of sales representatives, marketers and creatives are ready to help with market research, competitive analysis, design, ideation, and campaign planning. Just complete the form to contact us.

Connect with your audience. Drive measurable results. Get more with Clear Channel Outdoor.

Clear Channel Outdoor RADAR®, RADARView®, RADARProof®, RADARConnect®, and RADARSync®, are registered trademarks of Clear Channel IP, LLC.

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