Milwaukee
Famous for its baseball and beer, Milwaukee is infused with art, culture, and history. From reaching audiences at Intermodal Station to affluent suburban communities via vital roadways, advertisers can leverage Clear Channel Outdoor (CCO) billboards to connect with consumers living in and visiting Milwaukee.
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Out-of-home impact
CCO billboards reach 94% of adults 18+ weekly and deliver 118MM impressions in Milwaukee. We have over 1,100 displays covering every county of the DMA as well as the busiest interstates including I-94, I-41, I-43, and more.
Digital influence
With our far-reaching network of digital displays, we offer more than 55 digital billboards that reach 79% of the adult 18+ population and deliver over 10MM impressions per week. Our dynamic capabilities includes social integration, live updates, and more.
Market in motion
Milwaukee is an area on the move with 90% of adults driving in the past week. With an average of over 140 miles traveled per week, a one-way trip lasts an average of 25 minutes for residents. In addition, locals have seen a 47% rise in traffic in the past year.
Source: Census Estimates, 2021; OAAA Nielsen DMA Ranking Report, 2021; Scarborough Release, 2022; INRIX Scorecard, 2022
DMA/Demo info
Located on the shores of Lake Michigan, Milwaukee's vast landscape spans the metro area and its suburban communities. With a direct route to Chicago, Milwaukee is a local tourist hotspot. Milwaukee has population breakdown of 11% Hispanic, 13% African American, and 3% Asian residents. The median household income is over $88K and the median age is around 39 with 41% of the population college-educated and 61% employed.
Source: OAAA Nielsen DMA Rankings, 2021; Twin Cities Business; Minnesota State
Our coverage
Tell your story along the consumer’s journey to and from nearby DMAs, like Chicago, and reach different audience segments to create the most customized solution for your brand. Our billboard coverage extends throughout the Milwaukee area, reaching into the Northern Illinois suburbs. As a crossroads connection, Milwaukee’s inventory and audience opportunities help expand your brand message’s footprint. Additionally, with CCO RADARView we can help plan your campaign with optimal OOH (out-of-home) locations in Milwaukee to reach your desired audience.
Intermodal Station
With over 1.3MM travelers annually, the Milwaukee Intermodal Station presents the opportunity to reach local and regional audiences in a single buy. As the exclusive advertising media partner with over 15 OOH units, advertising at the Intermodal Station is an optimal way to reach affluent commuters and travelers alike. Home to Amtrak lines that serve Chicago, Milwaukee, Minneapolis/St. Paul, Portland, and Seattle, as well as local and regional bus services like Greyhound, Coach, and others, CCO’s Intermodal Station opportunities connect your brand with highly engaged audiences at key points in their daily journeys.
Source: Wisconsin Department of Transportation; Amtrak
CCO RADAR and measurement
Make measurement a key part of your OOH advertising plan. Our proprietary CCO RADAR suite of solutions uses aggregated and/or anonymous mobile location data to help you plan, optimize, and measure your outdoor advertising campaigns. With nearly 4,500 audience profiles and insights into their daily habits, we help brands connect with consumers at the right time and the right place. RADAR unlocks the true potential of billboards, driving measurable campaign performance with actionable results.
Frequently Asked Questions
How much does a billboard cost in an OOH campaign?
Outdoor advertising campaign costs can fluctuate depending on location, billboard size, type of display (printed or digital billboards), and length of campaign. We develop customized OOH solutions, specifically tailored to your campaign goals. To learn more about campaign pricing, we urge you to get in touch with us. We’ll be happy to walk through the ins and outs of OOH buying options with you and your teams.
How long does it take for billboards to be installed?
When you need to launch your OOH campaign quickly, we’re here to help. At CCO, we aim to launch your digital billboard campaign in two business days*. When fully approved creative is provided to our operations team on a Thursday, we have the ability to take your brand message live on our digital billboards the following Monday. Printed billboards take a bit longer to install. Our expert installers and operations team build displays that meet the most rigid engineering requirements, including maintenance in a safe, unobtrusive manner, at or above industry standards to meet strict campaign deadlines. CCO also provides reporting within days of the completion of the initial posting or any creative changes. To learn more about our reporting process, click over to Campaign Reporting.
*Applies to digital OOH inventory. Subject to approved creative delivered by 4pm on a weekday. Exceptions apply. Consult with your CCO Account Executive for details.
How do I rent a billboard in Milwaukee?
With CCO’s diverse portfolio of captivating and innovative billboard products, we can help you start a campaign in a single market or nationwide. By starting a campaign with us, you have access to a range of inventory in Milwaukee that allows your message to reach your target audience directly where they are. This inventory includes:
- Printed Bulletins
- Digital Bulletins
- Premiere Panels
- Transit Shelters
- Intermodal Station
We invite you to learn more about starting a campaign with us by contacting us. We’ll be in touch quickly, providing expert help and smart, customized solutions to get you started.
How can I make my ad stand out from another billboard?
CCO is an industry leader in helping advertisers create and pivot campaign messaging. We offer creative capabilities that entertain, engage, and inform target audiences. With a full-service national and regional Creative Team, we work directly with clients and agencies of all sizes to help conceptualize, design and execute innovative OOH campaigns. We’re here to help make your advertising campaign stand out with services that include
- Pre-launch speculative art
- Production support
- Advice on OOH best practices
Clear Channel OutdoorMilwaukee
908 Silvernail Rd., Pewaukee, WI 53072
From helping customers grow their business to addressing issues and causes that matter most to our local communities, we put the needs of our partners at the center of everything we do. Meet some of the people who make that possible in Milwaukee.
To report any damages or other issues with our advertising structures, contact (262) 506-9000.
Diane Veres
Regional President
Eric Hamme
Market Manager/VP, Sales
Jim Bernklau
Real Estate Manager
How can we help you?
Our local teams of sales representatives, marketers, and creatives are ready to help with market research, competitive analysis, design, ideation, and campaign planning. Just complete the form to contact us.