Famous for its baseball and beer, Milwaukee is infused with art, culture, and history. From reaching audiences at Intermodal Station to affluent suburban communities via vital roadways, advertisers can leverage Clear Channel Outdoor (CCO) billboards to connect with consumers living in and visiting Milwaukee.
CCO billboards reach 94% of adults 18+ weekly and deliver 118MM impressions in Milwaukee. We have over 1,100 displays covering every county of the DMA as well as the busiest interstates including I-94, I-41, I-43, and more.
With our far-reaching network of digital displays, we offer more than 55 digital billboards that reach 79% of the adult 18+ population and deliver over 10MM impressions per week. Our dynamic capabilities includes social integration, live updates, and more.
Milwaukee is an area on the move with 90% of adults driving in the past week. With an average of over 140 miles traveled per week, a one-way trip lasts an average of 25 minutes for residents. In addition, locals have seen a 47% rise in traffic in the past year.
Source: Census Estimates, 2021; OAAA Nielsen DMA Ranking Report, 2021; Scarborough Release, 2022; INRIX Scorecard, 2022
Milwaukee Intermodal Station: Advertising with CCO’s opportunities at Intermodal Station provides advertisers an optimal channel for engaging with hard-to-reach affluent travelers and commuters.
Located on the shores of Lake Michigan, Milwaukee's vast landscape spans the metro area and its suburban communities. With a direct route to Chicago, Milwaukee is a local tourist hotspot. Milwaukee has population breakdown of 11% Hispanic, 13% African American, and 3% Asian residents. The median household income is over $88K and the median age is around 39 with 41% of the population college-educated and 61% employed.
Source: OAAA Nielsen DMA Rankings, 2021; Twin Cities Business; Minnesota State
Tell your story along the consumer’s journey to and from nearby DMAs, like Chicago, and reach different audience segments to create the most customized solution for your brand. Our billboard coverage extends throughout the Milwaukee area, reaching into the Northern Illinois suburbs as well as one private jet terminal. As a crossroads connection, Milwaukee’s inventory and audience opportunities help expand your brand message’s footprint. Additionally, with CCO RADARView we can help plan your campaign with optimal OOH (out-of-home) locations in Milwaukee to reach your desired audience.
With over 1.3MM travelers annually, the Milwaukee Intermodal Station presents the opportunity to reach local and regional audiences in a single buy. As the exclusive advertising media partner with over 15 OOH units, advertising at the Intermodal Station is an optimal way to reach affluent commuters and travelers alike. Home to Amtrak lines that serve Chicago, Milwaukee, Minneapolis/St. Paul, Portland, and Seattle, as well as local and regional bus services like Greyhound, Coach, and others, CCO’s Intermodal Station opportunities connect your brand with highly engaged audiences at key points in their daily journeys.
Source: Wisconsin Department of Transportation; Amtrak
Make measurement a key part of your OOH advertising plan. Our proprietary CCO RADAR suite of solutions uses aggregated and/or anonymous mobile location data to help you plan, optimize, and measure your outdoor advertising campaigns. With nearly 4,500 audience profiles and insights into their daily habits, we help brands connect with consumers at the right time and the right place. RADAR unlocks the true potential of billboards, driving measurable campaign performance with actionable results.
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