Washington, D.C., is the ninth-largest U.S. media market, serving as a central hub for professionals, politicians, and decision makers as well as being a major tourist destination. From national monuments and historic neighborhoods to growing Maryland and Virginia suburbs, connect with residents of our nation’s capital and the millions of visitors it attracts each year with our exclusive billboard and airport advertising opportunities.
Source: Census Estimates, 2022
Clear Channel Outdoor (CCO) billboards reach 83% of adults 18+ weekly with 188MM impressions in Washington, D.C. With over 2,000 displays across 12 counties, our billboard coverage includes the highest-traffic areas throughout Maryland and Virginia, from Capitol Hill to Downtown, making us an outdoor advertising leader, as well as the exclusive provider of Transit Shelters, in the market.
We’re the dominant digital out-of-home (DOOH) provider with over 150 digital billboards and Transit Shelters reaching 60% of adults 18+ in the DMA weekly with 24MM+ impressions. Our programmatic offerings, along with our dynamic capabilities, help advertisers activate quickly and efficiently on roadside billboards and in airports throughout the D.C. metro area.
Washington, D.C., is a commuter city. Nearly 89% of local adults drove or carpooled in the past week, with 22% traveling 200+ total miles. On average, 26% of residents walk three or more miles per week. Whether they are walking or driving around Downtown, or flying through Ronald Reagan Washington National (DCA) and Washington Dulles International (IAD) airports, which together serve nearly 49MM annual passengers, reach consumers on the go in this prime outdoor advertising market.
Source: Clear Channel Outdoor approximate unit count as of 6/30/2022; Scarborough Release 1, 2022; Geopath OOH Ratings, 2022; Airports Council International, 2019
Digital Bulletins: Deliver messages to audiences in real time with our fast and flexible Digital Bulletins covering major roadways and freeways throughout Washington, D.C.
Washington, D.C., the ninth-largest U.S. media market, spans 41 counties and multiple states. With a population of over 5MM, this broad and diverse market includes highly desired audiences throughout Northern Virginia, the District of Columbia, and Prince George’s County, MD. This is the #3 African American DMA and #6 Asian DMA—the population includes 25% African American, 14% Hispanic, and 10% Asian residents. On average, households own two cars and have a median income of over $137K. In addition, 70% of the population are college educated and 76% are employed. A single OOH campaign buy in Washington, D.C., can reach many diverse audiences—or just the audience you're looking for—and generate significant impressions with long dwell times at key consumer and traveler locations.
Source: Census Estimates, 2022; Scarborough Washington D.C. Release 1, 2022
We can help you reach your audiences where they live, work, and play in Washington, D.C. Our billboard advertising network covers hard-to-reach neighborhoods as well as top destinations and attractions in the market. As the sole OOH provider of Transit Shelters and the leading airport media provider at Washington Dulles International Airport, Ronald Reagan Washington National Airport, and four private jet terminals, we’re primed to help advertisers connect with residents and visitors alike in the nation’s capital with impactful campaigns that deliver more results. Additionally, with RADARView, we can help plan your campaign with optimal OOH locations in Washington, D.C., to reach your desired audience.
Washington, D.C.’s busiest airport, IAD welcomes over 24MM annual passengers, including both international and domestic. Airport advertising at IAD is designed to provide the highest-quality representation of your brand’s messaging that commands attention from consumers.
Source: Airports Council International, 2019
Make measurement a key part of your OOH advertising plan. Our proprietary CCO RADAR suite of solutions uses aggregated and/or anonymous mobile location data to help you plan, optimize, and measure your outdoor advertising campaigns. With nearly 4,500 audience profiles and insights into their daily habits, we help brands connect with consumers at the right time and the right place. RADAR unlocks the true potential of billboards, driving measurable campaign performance with actionable results.
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