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Clear Channel Outdoor Markets Washington DC digital transit shelter

Washington, D.C.

Washington, D.C., is the ninth-largest U.S. media market, serving as a central hub for professionals, politicians, and decision makers as well as being a major tourist destination. From national monuments and historic neighborhoods to growing Maryland and Virginia suburbs, connect with residents of our nation’s capital and the millions of visitors it attracts each year with our exclusive billboard and airport advertising opportunities.

Source: Census Estimates, 2022

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car seen from the front icon, Out-of-Home Impact

Out-of-home impact

Clear Channel Outdoor (CCO) billboards reach 83% of adults 18+ weekly with 188MM impressions in Washington, D.C. With over 2,000 displays across 12 counties, our billboard coverage includes the highest-traffic areas throughout Maryland and Virginia, from Capitol Hill to Downtown, making us an outdoor advertising leader, as well as the exclusive provider of Transit Shelters, in the market.

OOH billboard icon, CCO Digital Influence

Digital influence

We’re the dominant digital out-of-home (DOOH) provider with over 150 digital billboards and Transit Shelters reaching 60% of adults 18+ in the DMA weekly with 24MM+ impressions. Our programmatic offerings, along with our dynamic capabilities, help advertisers activate quickly and efficiently on roadside billboards and in airports throughout the D.C. metro area. 

web targeting and geo location with CCO, Market in Motion

Market in motion

Washington, D.C., is a commuter city. Nearly 89% of local adults drove or carpooled in the past week, with 22% traveling 200+ total miles. On average, 26% of residents walk three or more miles per week. Whether they are walking or driving around Downtown, or flying through Ronald Reagan Washington National (DCA) and Washington Dulles International (IAD) airports, which together serve nearly 49MM annual passengers, reach consumers on the go in this prime outdoor advertising market. 

Source: Clear Channel Outdoor approximate unit count as of 6/30/2022; Scarborough Release 1, 2022; Geopath OOH Ratings, 2022; Airports Council International, 2019

Clear Channel Outdoor digital Bulletin Washington DC

Digital Bulletins: Deliver messages to audiences in real time with our fast and flexible Digital Bulletins covering major roadways and freeways throughout Washington, D.C.

Clear Channel Outdoor Washington DC DMA

DMA/Demo info

Washington, D.C., the ninth-largest U.S. media market, spans 41 counties and multiple states. With a population of over 5MM, this broad and diverse market includes highly desired audiences throughout Northern Virginia, the District of Columbia, and Prince George’s County, MD. This is the #3 African American DMA and #6 Asian DMA—the population includes 25% African American, 14% Hispanic, and 10% Asian residents. On average, households own two cars and have a median income of over $137K. In addition, 70% of the population are college educated and 76% are employed. A single OOH campaign buy in Washington, D.C., can reach many diverse audiences—or just the audience you're looking for—and generate significant impressions with long dwell times at key consumer and traveler locations.

Source: Census Estimates, 2022; Scarborough Washington D.C. Release 1, 2022

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CCO RV Coverage map

Our coverage

We can help you reach your audiences where they live, work, and play in Washington, D.C. Our billboard advertising network covers hard-to-reach neighborhoods as well as top destinations and attractions in the market. As the sole OOH provider of Transit Shelters and the leading airport media provider at Washington Dulles International Airport, Ronald Reagan Washington National Airport, and four private jet terminals, we’re primed to help advertisers connect with residents and visitors alike in the nation’s capital with impactful campaigns that deliver more results. Additionally, with RADARView, we can help plan your campaign with optimal OOH locations in Washington, D.C., to reach your desired audience.

CCO IAD Washington DC

Washington Dulles International Airport (IAD)

Washington, D.C.’s busiest airport, IAD welcomes over 24MM annual passengers, including both international and domestic. Airport advertising at IAD is designed to provide the highest-quality representation of your brand’s messaging that commands attention from consumers. 

Source: Airports Council International, 2019

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CCO Radar Data Solutions

CCO RADAR and measurement

Make measurement a key part of your OOH advertising plan. Our proprietary CCO RADAR suite of solutions uses aggregated and/or anonymous mobile location data to help you plan, optimize, and measure your outdoor advertising campaigns. With nearly 4,500 audience profiles and insights into their daily habits, we help brands connect with consumers at the right time and the right place. RADAR unlocks the true potential of billboards, driving measurable campaign performance with actionable results.

Potomac River, Washington DC Clear Channel Outdoor location

Clear Channel Outdoor Washington, D.C.

9590 Lynn Buff Court, #5, Laurel, MD 20723

From helping customers grow their business to addressing issues and causes that matter most to our local communities, we put the needs of our partners at the center of everything we do. Meet some of the people who make that possible in Washington, D.C.

To report any damages or other issues with our advertising structures, contact (301) 617-2600.

George Troyano, Branch President

George Troyano

Branch President

Michele Kimes, Market Manager/VP Sales

Michele Kimes

VP, Sales

Steve Brvenik, Real Estate Manager

Steve Brvenik

VP, Real Estate & Public Affairs

Jon Abeln, VP, Airport Development, Airports Division

Jon Abeln

VP, Development, Airports Division

Jon Sayer, SVP National Sales, Airports Division

Jon Sayer

SVP, National Sales, Airports Division

How can we help you?

Our local teams of sales representatives, marketers, and creatives are ready to help with market research, competitive analysis, design, ideation, and campaign planning. Just complete the form to contact us.

Connect with your audience. Drive measurable results. Get more with Clear Channel Outdoor.

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Clear Channel Outdoor RADAR®, RADARView®, RADARProof®, RADARConnect®, and RADARSync®, are registered trademarks of Clear Channel IP, LLC.