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Washington, D.C.

Washington, D.C., is the ninth-largest U.S. media market, serving as a central hub for professionals, politicians, and decision makers as well as being a major tourist destination. From national monuments and historic neighborhoods to growing Maryland and Virginia suburbs, connect with residents of our nation’s capital and the millions of visitors it attracts each year with our exclusive billboard and airport advertising opportunities.

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_{Source: Census Estimates, 2022}

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Out-of-home impact

Clear Channel Outdoor (CCO) billboards reach 83% of adults 18+ weekly with 188MM impressions in Washington, D.C. With over 2,000 displays across 12 counties, our billboard coverage includes the highest-traffic areas throughout Maryland and Virginia, from Capitol Hill to Downtown, making us an outdoor advertising leader, as well as the exclusive provider of Transit Shelters, in the market.

Digital influence

We’re the dominant digital out-of-home (DOOH) provider with over 150 digital billboards and Transit Shelters reaching 60% of adults 18+ in the DMA weekly with 24MM+ impressions. Our programmatic offerings, along with our dynamic capabilities, help advertisers activate quickly and efficiently on roadside billboards and in airports throughout the D.C. metro area.

Market in motion

Washington, D.C., is a commuter city. Nearly 89% of local adults drove or carpooled in the past week, with 22% traveling 200+ total miles. On average, 26% of residents walk three or more miles per week. Whether they are walking or driving around Downtown, or flying through Ronald Reagan Washington National (DCA) and Washington Dulles International (IAD) airports, which together serve nearly 49MM annual passengers, reach consumers on the go in this prime outdoor advertising market.

_{Source: Clear Channel Outdoor approximate unit count as of 6/30/2022; Scarborough Release 1, 2022; Geopath OOH Ratings, 2022; Airports Council International, 2019}

DMA/Demo info

Washington, D.C., the ninth-largest U.S. media market, spans 41 counties and multiple states. With a population of over 5MM, this broad and diverse market includes highly desired audiences throughout Northern Virginia, the District of Columbia, and Prince George’s County, MD. This is the #3 African American DMA and #6 Asian DMA—the population includes 25% African American, 14% Hispanic, and 10% Asian residents. On average, households own two cars and have a median income of over $137K. In addition, 70% of the population are college educated and 76% are employed. A single OOH campaign buy in Washington, D.C., can reach many diverse audiences—or just the audience you're looking for—and generate significant impressions with long dwell times at key consumer and traveler locations.

_{Source: Census Estimates, 2022; Scarborough Washington D.C. Release 1, 2022}

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Our coverage

We can help you reach your audiences where they live, work, and play in Washington, D.C. Our billboard advertising network covers hard-to-reach neighborhoods as well as top destinations and attractions in the market. As the sole OOH provider of Transit Shelters and the leading airport media provider at Washington Dulles International Airport, Ronald Reagan Washington National Airport, and four private jet terminals, we’re primed to help advertisers connect with residents and visitors alike in the nation’s capital with impactful campaigns that deliver more results. Additionally, with RADARView, we can help plan your campaign with optimal OOH locations in Washington, D.C., to reach your desired audience.

CCO RADAR and measurement

Make measurement a key part of your OOH advertising plan. Our proprietary CCO RADAR suite of solutions uses aggregated and/or anonymous mobile location data to help you plan, optimize, and measure your outdoor advertising campaigns. With nearly 4,500 audience profiles and insights into their daily habits, we help brands connect with consumers at the right time and the right place. RADAR unlocks the true potential of billboards, driving measurable campaign performance with actionable results.

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Frequently Asked Questions

How much does a billboard cost in an OOH campaign?

Outdoor advertising campaign costs can fluctuate depending on location, billboard size, type of display (printed or digital billboards), and length of campaign. We develop customized OOH solutions, specifically tailored to your campaign goals. To learn more about campaign pricing, we urge you to get in touch with us. We’ll be happy to walk through the ins and outs of OOH buying options with you and your teams.

How long does it take for billboards to be installed?

When you need to launch your OOH campaign quickly, we’re here to help. At CCO, we aim to launch your digital billboard campaign in two business days*. When fully approved creative is provided to our operations team on a Thursday, we have the ability to take your brand message live on our digital billboards the following Monday. Printed billboards take a bit longer to install. Our expert installers and operations team build displays that meet the most rigid engineering requirements, including maintenance in a safe, unobtrusive manner, at or above industry standards to meet strict campaign deadlines. CCO also provides reporting within days of the completion of the initial posting or any creative changes. To learn more about our reporting process, click over to Campaign Reporting.

_{*Applies to digital OOH inventory. Subject to approved creative delivered by 4pm on a weekday. Exceptions apply. Consult with your CCO Account Executive for details.}

How do I rent a billboard in Washington, D.C.?

With CCO’s diverse portfolio of captivating and innovative billboard products, we can help you start a campaign in a single market or nationwide. By starting a campaign with us, you have access to a range of inventory in Washington, D.C. that allows your message to reach your target audience directly where they are. This inventory includes:

Printed Bulletins
Digital Bulletins
Digital Premiere Panels
Premiere Panels
Transit Shelters

We invite you to learn more about starting a campaign with us by contacting us. We’ll be in touch quickly, providing expert help and smart, customized solutions to get you started.

How can I make my ad stand out from another billboard?

CCO is an industry leader in helping advertisers create and pivot campaign messaging. We offer creative capabilities that entertain, engage, and inform target audiences. With a full-service national and regional Creative Team, we work directly with clients and agencies of all sizes to help conceptualize, design and execute innovative OOH campaigns. We’re here to help make your advertising campaign stand out with services that include

Pre-launch speculative art
Production support
Advice on OOH best practices

Potomac River, Washington DC Clear Channel Outdoor location

Clear Channel OutdoorWashington, D.C.

9590 Lynn Buff Court, #5, Laurel, MD 20723

From helping customers grow their business to addressing issues and causes that matter most to our local communities, we put the needs of our partners at the center of everything we do. Meet some of the people who make that possible in Washington, D.C.

To report any damages or other issues with our advertising structures, contact (301) 617-2600.

George Troyano

Branch President

Michele Kimes

VP, Sales

Steve Brvenik

VP, Real Estate & Public Affairs

Jon Abeln

VP, Development, Airports Division

Jon Sayer

SVP, National Sales, Airports Division

How can we help you?

Our local teams of sales representatives, marketers, and creatives are ready to help with market research, competitive analysis, design, ideation, and campaign planning. Just complete the form to contact us.

Connect with your audience. Drive measurable results. Get more with Clear Channel Outdoor.

Clear Channel Outdoor RADAR®, RADARView®, RADARProof®, RADARConnect®, and RADARSync®, are registered trademarks of Clear Channel IP, LLC.

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