Washington Reagan National Airport serves over 25MM passengers annually and delivers over 71MM annual impressions, directly appealing to decision-makers and business flyers in industries like healthcare, international business, and higher education. Reach your target audience with media designed to provide the highest quality representation of your brand’s messaging.
DCA serves over 114 nonstop destinations across more than nine airlines, with American Airlines owning 55% of traffic. In fact, 80% of DCA flights are origin and destination (O&D). Leverage this extensive dwell time with advertising capabilities that engage and entertain air travelers.
From extensive Digital Networks to High-Impact Print capabilities and Exteriors to Floor Graphics, CCO offers unskippable media options at Washington Reagan. Reach a captive audience in a prestigious environment, with digital and printed advertising that guarantees 100% share of voice.
Washington Reagan National Airport is ranked #24 by Airports Council International and welcomes frequent flyers throughout the year, with passengers taking an average of five round trips per year. Seventy-one percent of frequent flyers are between 25 and 54 years old with an average household income of $143K. Additionally, DCA indexes above 120 for both college graduates and company decision-makers, making it an impactful avenue to reach businesses and consumers alike.
Source: Airports Council International Preliminary Report, 2023; ForwardKeys Nexus; Nielsen Scarborough, 2022
Jon Abeln
VP, Development, Airports Division
Jon Sayer
SVP, National Sales, Airports Division
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