Los Angeles, the second-largest U.S. media market, covers all of Los Angeles, Riverside, Ventura, Orange, and San Bernardino counties. With a population of over 14MM, Los Angeles residents are well educated, and they are high earners. This highly desirable market is one of the most ethnically diverse cities in the world and home to the country’s largest Hispanic (47%) and Asian (14%) populations. On average, households own two or more cars and have a median income of $100K+. About 39% of the population are college-educated and over 62% are employed. A single LA outdoor advertising buy can reach many diverse audiences—or just the audience you’re looking for—and generate significant impressions with long dwell times at key consumer and traveler locations.
Source: Census Estimates, 2021; Scarborough Los Angeles Release 1, 2022
We can help you reach audiences along their daily journeys throughout Los Angeles via all major freeways and surface streets with billboards as well as airport advertising at Long Beach Airport and four private jet terminals. With an extensive OOH advertising network covering 99% of the Los Angeles market weekly, we’re poised to help brands captivate their consumers in ways that deliver more value and impact in the nation’s center for entertainment, sports, culture, and diversity. Additionally, with RADARView, we can help plan your campaign with optimal OOH locations in LA to reach your desired audience.
Source: Geopath OOH Ratings, 2022
We’re ready to help you position your brand among must-see hot spots in every direction on West Hollywood’s world-famous Sunset Strip. The leading destination for luxury, entertainment, and tourism, Sunset Millennium billboards offer advertisers the unique opportunity to reach highly influential, trendy audiences through stunning brand showcases. Delivering 12MM monthly impressions, our exclusive and upscale OOH advertising opportunities include the most heavily sought-after media displays in Los Angeles, with Wallscapes and spectaculars spanning four city blocks along the Sunset Strip.
Source: Geopath OOH Ratings, 2022
Named in the "Top 10 Most Beautiful Airports in the World,” Long Beach Airport (LGB) welcomes over 3.5MM annual domestic travelers, including affluent consumers and decision makers who are spending more time than ever inside airports. We can help you make your brand stand out to these audiences with unskippable OOH media. Airport advertising at LGB is designed to provide the highest-quality representation of your brand’s messaging that commands attention from passengers.
Source: Airports Council International, 2019
Make measurement a key part of your OOH advertising plan. Our proprietary CCO RADAR suite of solutions uses aggregated and/or anonymous mobile location data to help you plan, optimize, and measure your outdoor advertising campaigns. With nearly 4,500 audience profiles and insights into their daily habits, we help brands connect with consumers at the right time and the right place. RADAR unlocks the true potential of billboards, driving measurable campaign performance with actionable results.
Outdoor advertising campaign costs can fluctuate depending on location, billboard size, type of display (printed or digital billboards), and length of campaign. We develop customized OOH solutions, specifically tailored to your campaign goals. To learn more about campaign pricing, we urge you to get in touch with us. We’ll be happy to walk through the ins and outs of OOH buying options with you and your teams.
When you need to launch your OOH campaign quickly, we’re here to help. At CCO, we aim to launch your digital billboard campaign in two business days*. When fully approved creative is provided to our operations team on a Thursday, we have the ability to take your brand message live on our digital billboards the following Monday. Printed billboards take a bit longer to install. Our expert installers and operations team build displays that meet the most rigid engineering requirements, including maintenance in a safe, unobtrusive manner, at or above industry standards to meet strict campaign deadlines. CCO also provides reporting within days of the completion of the initial posting or any creative changes. To learn more about our reporting process, click over to Campaign Reporting.
*Applies to digital OOH inventory. Subject to approved creative delivered by 4pm on a weekday. Exceptions apply. Consult with your CCO Account Executive for details.
With CCO’s diverse portfolio of captivating and innovative billboard products, we can help you start a campaign in a single market or nationwide. By starting a campaign with us, you have access to a range of inventory in Los Angeles that allows your message to reach your target audience directly where they are. This inventory includes:
We invite you to learn more about starting a campaign with us by contacting us. We’ll be in touch quickly, providing expert help and smart, customized solutions to get you started.
CCO is an industry leader in helping advertisers create and pivot campaign messaging. We offer creative capabilities that entertain, engage, and inform target audiences. With a full-service national and regional Creative Team, we work directly with clients and agencies of all sizes to help conceptualize, design and execute innovative OOH campaigns. We’re here to help make your advertising campaign stand out with services that include
VP, Public Affairs
SVP, Development, Airports Division
SVP, National Sales, Airports Division
VP, Sales/Sales Manager
Our local teams of sales representatives, marketers and creatives are ready to help with market research, competitive analysis, design, ideation, and campaign planning. Just complete the form to contact us.