Los Angeles
Los Angeles is the center of the nation’s film, TV, and iconic entertainment industry. The second-largest U.S. media market, Los Angeles is home to some of the world’s most celebrated destinations. Engage your audiences on the move with our Los Angeles billboards and airport opportunities at the Long Beach Airport.
Source: Census Estimates, 2021
DMA/Demo info
Los Angeles, the second-largest U.S. media market, covers all of Los Angeles, Riverside, Ventura, Orange, and San Bernardino counties. With a population of over 14MM, Los Angeles residents are well educated, and they are high earners. This highly desirable market is one of the most ethnically diverse cities in the world and home to the country’s largest Hispanic (47%) and Asian (14%) populations. On average, households own two or more cars and have a median income of $100K+. About 39% of the population are college-educated and over 62% are employed. A single LA outdoor advertising buy can reach many diverse audiences—or just the audience you’re looking for—and generate significant impressions with long dwell times at key consumer and traveler locations.
Source: Census Estimates, 2021; Scarborough Los Angeles Release 1, 2022
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Our local teams of sales representatives, marketers, and creatives are ready to help with market research, competitive analysis, design, ideation, and campaign planning. Just complete the form to contact us.
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Out-of-home impact
Clear Channel Outdoor (CCO) billboards reach 99% of adults 18+ weekly with 804MM impressions in Los Angeles. With over 7K displays across five counties, our bulletin coverage includes exclusive out-of-home (OOH) opportunities at Sunset Millennium, the most highly requested billboards along the Sunset Strip.
Digital influence
We’re the dominant digital out-of-home (DOOH) provider, with more than 80 digital billboards reaching 95% of adults 18+ in the DMA weekly, generating nearly 28MM impressions. Our programmatic offerings and dynamic capabilities help advertisers activate quickly on our billboards.
Market in motion
LA is a commuter city. Ninety-three percent of local adults drove or carpooled in the past week, with 25% traveling 200+ miles. In fact, last year Angelenos spent an average of 95 hours in traffic—nearly twice the national average. And Long Beach Airport (LGB) serves over 3.5MM domestic travelers annually.
Source: Census Estimates, 2021; Scarborough L.A. Release 1, 2022; Clear Channel Outdoor approximate unit count as of 6/30/2022; Geopath OOH Ratings, 2022; INRIX Global Traffic Scorecard, 2023; Airports Council International, 2019
Our coverage
We can help you reach audiences along their daily journeys throughout Los Angeles via all major freeways and surface streets with billboards as well as airport advertising at Long Beach Airport and four private jet terminals. With an extensive OOH advertising network covering 99% of the Los Angeles market weekly, we’re poised to help brands captivate their consumers in ways that deliver more value and impact in the nation’s center for entertainment, sports, culture, and diversity. Additionally, with RADARView, we can help plan your campaign with optimal OOH locations in LA to reach your desired audience.
Source: Geopath OOH Ratings, 2022
Sunset Millennium
We’re ready to help you position your brand among must-see hot spots in every direction on West Hollywood’s world-famous Sunset Strip. The leading destination for luxury, entertainment, and tourism, Sunset Millennium billboards offer advertisers the unique opportunity to reach highly influential, trendy audiences through stunning brand showcases. Delivering 12MM monthly impressions, our exclusive and upscale OOH advertising opportunities include the most heavily sought-after media displays in Los Angeles, with Wallscapes and spectaculars spanning four city blocks along the Sunset Strip.
Source: Geopath OOH Ratings, 2022
Long Beach Airport (LGB)
Named in the "Top 10 Most Beautiful Airports in the World,” Long Beach Airport (LGB) welcomes over 3.5MM annual domestic travelers, including affluent consumers and decision makers who are spending more time than ever inside airports. We can help you make your brand stand out to these audiences with unskippable OOH media. Airport advertising at LGB is designed to provide the highest-quality representation of your brand’s messaging that commands attention from passengers.
Source: Airports Council International, 2019
CCO RADAR and measurement
Make measurement a key part of your OOH advertising plan. Our proprietary CCO RADAR suite of solutions uses aggregated and/or anonymous mobile location data to help you plan, optimize, and measure your outdoor advertising campaigns. With nearly 4,500 audience profiles and insights into their daily habits, we help brands connect with consumers at the right time and the right place. RADAR unlocks the true potential of billboards, driving measurable campaign performance with actionable results.
Frequently Asked Questions
How much does a billboard cost in an OOH campaign?
Outdoor advertising campaign costs can fluctuate depending on location, billboard size, type of display (printed or digital billboards), and length of campaign. We develop customized OOH solutions, specifically tailored to your campaign goals. To learn more about campaign pricing, we urge you to get in touch with us. We’ll be happy to walk through the ins and outs of OOH buying options with you and your teams.
How long does it take for billboards to be installed?
When you need to launch your OOH campaign quickly, we’re here to help. At CCO, we aim to launch your digital billboard campaign in two business days*. When fully approved creative is provided to our operations team on a Thursday, we have the ability to take your brand message live on our digital billboards the following Monday. Printed billboards take a bit longer to install. Our expert installers and operations team build displays that meet the most rigid engineering requirements, including maintenance in a safe, unobtrusive manner, at or above industry standards to meet strict campaign deadlines. CCO also provides reporting within days of the completion of the initial posting or any creative changes. To learn more about our reporting process, click over to Campaign Reporting.
*Applies to digital OOH inventory. Subject to approved creative delivered by 4pm on a weekday. Exceptions apply. Consult with your CCO Account Executive for details.
How do I rent a billboard in Los Angeles?
With CCO’s diverse portfolio of captivating and innovative billboard products, we can help you start a campaign in a single market or nationwide. By starting a campaign with us, you have access to a range of inventory in Los Angeles that allows your message to reach your target audience directly where they are. This inventory includes:
- Printed Bulletins
- Digital Bulletins
- Wallscapes
- Transit Shelters
- Sunset Millennium
We invite you to learn more about starting a campaign with us by contacting us. We’ll be in touch quickly, providing expert help and smart, customized solutions to get you started.
How can I make my ad stand out from another billboard?
CCO is an industry leader in helping advertisers create and pivot campaign messaging. We offer creative capabilities that entertain, engage, and inform target audiences. With a full-service national and regional Creative Team, we work directly with clients and agencies of all sizes to help conceptualize, design and execute innovative OOH campaigns. We’re here to help make your advertising campaign stand out with services that include
- Pre-launch speculative art
- Production support
- Advice on OOH best practices
Clear Channel OutdoorLos Angeles
To report damages or any other issues with our advertising structures, contact (310) 755-7200.
Greg McGrath
Regional President
Tom Britton
VP, Sales
Layne Lawson
VP, Public Affairs
John Moyer
SVP, Development, Airports Division
Jon Sayer
SVP, National Sales, Airports Division
Kyle Huddle
VP, Sales/Sales Manager, Airports Division
How can we help you?
Our local teams of sales representatives, marketers and creatives are ready to help with market research, competitive analysis, design, ideation, and campaign planning. Just complete the form to contact us.