Beverages Billboard Advertising
From teas to seltzers and everything in between, beverages are a hot ticket item for anyone heading beachside this summer. Whether by road, airport, or even public transit, Clear Channel Outdoor (CCO) offers engaging billboard advertising options that can help your beverage brand reach consumers from the cities and on the way to the beach.
Alcoholic beverage billboard advertisements reach and inspire consumers
64% of adults recall recently seeing a billboard advertisement for an alcoholic beverage
77% of adults have taken an action after seeing a billboard ad for an alcoholic beverage
88% of adults were interested in the alcoholic beverage billboard ads they saw
Source: OAAA, The Harris Poll, 2023
Reach the beach and beyond this summer with billboard advertising for beverages
CCO’s billboard advertising inventory reaches alcoholic and non-alcoholic beverage consumers nationwide. With a network of over 70K billboard displays and other advertising opportunities in 29 roadside markets, 55 commercial airports, and hundreds of private jet terminals, we can help lift your brand in front of over 122MM people on U.S. roadways. Capture beverage consumers’ attention on their way to the beach and discover where we are and how you can start your beverage billboard advertising campaign.
Source: Geopath OOH Ratings (P0+), 2022
Own the moment for beverage product launches and partnerships with Digital Roadblocks
Digital Roadblocks are the perfect way to capture the traveling beverage consumer throughout the summer. Roadblocks allow brands to dominate the landscape with 100% share of voice during the busiest times of day. Generate massive exposure while creating a sense of urgency with timely, event-based billboard advertising that is perfect for high-travel times throughout the summer, like Labor Day Weekend. Digital Roadblocks give brands the opportunity to own the moment and are perfect for events, product launches, high-profile partnerships and more. Make the most of out of the busy roads this summer and give your beverage the spotlight with Digital Roadblocks.
Reach beach-bound travelers with big, bold billboard advertising creative for beverages
Meet summer vacationers before take off and after touch down
It’s no question airline travel is breaking records this summer—and are expected to continue throughout the season. Leverage these record highs by targeting beverage consumers heading to their beachside vacations before before they take to the skies. With travel surges forecasted to continue through 2024, CCO offers beverage advertisers an array of ways to speak directly to their target consumers with creative capabilities like Video Screens, Experiential Activations, and Sponsorships meant to engage and inform. Interested in learning more about our airports activations? Explore our airport advertising media to see how your beverage brand can reach the estimated 271MM air travelers this summer and get more with us.
Source: AAA, 2024; Travel Pulse
CCO RADAR Data Solutions help measure your beverage brand’s impact this summer
Our CCO RADAR suite of data solutions help you plan, optimize, and measure the effectiveness of your beverage billboard advertising campaign. CCO RADAR leverages anonymous and/or aggregated mobile location data, making it more efficient to reach your desired audience, and easier to understand the impact that OOH has on your business. Our proprietary approach to data analytics provides insights into audiences and outcomes. It unlocks the true potential of OOH for today’s modern marketer who wants to reach the right audience and measure and understand out-of-home’s impact.
Ready to start your beverages billboard campaign?
We invite you to find out exactly what it means to GET MORE WITH US this summer. Reach out for expert help and smart, customized solutions for your beverages billboard advertising campaign. We’re here to talk options, plan your campaign, or simply answer questions. Just fill out the form. We’ll be in touch quickly!