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How much does abillboard cost?

At Clear Channel Outdoor (CCO), we offer customized OOH solutions tailored to your specific campaign goals, ensuring optimal reach and impact. Billboard costs vary, depending on factors like inventory type and length of the campaign, and we are dedicated to help you develop strategies that align with your objectives and budgets.

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Billboard pricing factors

Our team works closely with you to identify the most effective combination of these factors to meet your advertising objectives.

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Location

Pricing can vary significantly depending on geography and audience density. Billboard rates can be higher in major metros with high-traffic areas and busy roadways that deliver increased audience exposure and strong visibility.
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Display Type

Digital billboards make it possible to run multiple creative rotations, delivering messaging that can adjust to factors like time of day, weather, and traffic. Traditional printed displays, on the other hand, maintain a single static design throughout the campaign and require advance production and installation.
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Campaign Duration & Availability

Campaign duration impacts pricing. Longer campaigns often deliver better value because they build stronger brand recall and maximize impressions over time. Costs are further shaped by supply and demand as well as inventory availability in your selected market.
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Customized campaigns for your brand needs

Whether you're a local business looking to drive foot traffic into your location or a national brand launching a new product, CCO provides scalable solutions to match your budget. Our consultative approach ensures that each campaign is strategically planned to maximize ROI, utilizing our diverse inventory types and market insights. 
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Why choose CCO as your billboard partner?

Our team works closely with you to identify the most effective and efficient combination of these factors to meet your advertising objectives.

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Ready to launch your billboard campaign?

Understanding the nuances of billboard pricing is the first step toward a successful OOH campaign. Our experts are here to guide you through the process, providing insights and recommendations tailored to your goals and budget.

Connect with your audience. Drive measurable results. Get more with Clear Channel Outdoor.

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