Commitmentto Our Communities
At Clear Channel Outdoor (CCO), we believe your community is our community. Through our partnerships with governmental, non-governmental and nonprofit organizations, we play an active role in the communities we serve by supporting vital causes that impact millions of people across the nation and the world.
Donating time and media
With strategic partnerships in over 65 U.S. markets, we highlight critical issues that affect the lives of people within our local communities. As a trusted partner, we donate tens of millions of dollars in public service advertising across our nationwide digital network to help our partners raise awareness of important causes that help our neighborhoods become better places to live. What’s more, our dedicated employees support causes at the heart of our mission by volunteering valuable time throughout the year.
Partnerships in over 65 U.S. markets
Afterschool Alliance
Nationwide, nearly 8MM children are on their own between 3pm and 6pm. The Afterschool Alliance works to ensure that all children have access to quality afterschool programs. Their efforts secure resources that help programs be the best they can be. CCO supports the group’s mission by mounting a nationwide digital campaign recognizing the remarkable work afterschool programs do to keep students safe and learning when schools are closed.
Big Brothers Big Sisters of America
Big Brothers Big Sisters of America is the largest and most experienced youth mentoring organization in the U.S. Our partnership includes activating out-of-home (OOH) media campaigns to underscore the necessity and transformative power of one-to-one mentorship for youth while encouraging people to get involved as mentors.
Learning Heroes
Learning Heroes helps parents to best support their children’s educational and developmental success. CCO supports Learning Heroes’ mission by activating OOH media campaigns that bridge the gap between what parents think about their child’s grade level progress vs. how students in their region are actually doing while connecting parents and educators with valuable resources that help them team up to help kids thrive.
National Center for Missing and Exploited Kids
CCO teams with the National Center for Missing & Exploited Children on DOOH awareness campaigns aimed at generating leads for missing children's cases nationwide. This collaboration began over 10 years ago and has reunited a number of children with their families. In 2019, a Texas teen featured in a campaign was found shortly after launch and brought home safely.
National Summer Learning Association (NSLA)
Clear Channel Outdoor partners with the National Summer Learning Association on nationwide digital billboard campaigns aimed at shining a light on efforts to expand summer learning opportunities for students. The campaigns connect kids with high-quality summer programs. The programs are designed as an antidote to the "summer slide” experienced mainly by underserved kids when schools are not in session.
No Kid Hungry
No Kid Hungry is the only national campaign dedicated to ending childhood hunger in America. Our CCO partnership includes launching a digital out-of-home (DOOH) media campaign that connects kids to free, healthy meals in their local communities. Today, 1 in 8 kids in America are at risk of hunger. The ongoing collaboration between CCO and No Kid Hungry will help ensure our nation's children get the meals they need to stay healthy, grow, and thrive all year round.
Project Yellow Light
Project Yellow Light gives students the unique opportunity to use the power of media to save lives. By creating TV, radio, and billboard PSAs, students educate their peers about the dangers of distracted driving, specifically the dangers of using mobile devices while driving. Our partnership includes showcasing the winning PSAs across our nationwide digital billboard network.
Swim Across America
Giving back is part of our culture. To that end, CCO teamed up with Swim Across America, an organization that has raised over $100MM hosting charity swims to fund cancer research and patient programs. CCO and Swim Across America partnered for a public service campaign that ran in several cities across our digital network, to promote the organization’s mission and encourage people to join the fight against cancer.
USO
The United Service Organizations (USO) is America's leading nonprofit organization supporting service members and their families. CCO partners with USO on a nationwide DOOH media campaign encouraging the public to support deployed service members during the holiday season. The campaign reminds Americans to express gratitude and commitment to service members and their families through USO programs focused on connection, wellness, and resiliency.
Health and public safety
Assisting with health and public safety efforts is one of the many ways we serve our local communities. As a resource partner, we donate tens of millions of dollars in public service advertising to help organizations quickly communicate critical emergency information to the public.
In an ongoing partnership with the National Center for Missing & Exploited Children, CCO uses its media to help generate leads for missing children’s cases, with support from local leaders and officials. To date, 11 kids featured in this program were found safe and reunited with their families.
In an ongoing partnership with the National Center for Missing & Exploited Children, CCO uses its media to help generate leads for missing children’s cases, with support from local leaders and officials. To date, 11 kids featured in this program were found safe and reunited with their families.
Environment
We’re committed to creating a better world through the ways in which we use our out-of-home (OOH) advertising platform. Accordingly, we launched a global OOH campaign with Conservation International titled "Hear me while you can." The campaign was designed to make sure nature has a voice at the table at COP26, by inviting the public to immerse themselves in nature's beautiful sounds, and to learn more about why we need to act now to protect the environment. The campaign ran across Clear Channel Outdoor’s global digital advertising footprint, launching first in Glasgow, then expanded across the world to reach millions of people.
Arts, education, and diversity
We recognize the importance of helping our communities spread messages about critical initiatives. We are proud we can provide the resources to make that happen.
CCO teamed up with Student Freedom Initiative to connect HBCU students with career development opportunities while promoting resources to help them escape the burden of student loan debt. Through this strategic partnership, a nationwide digital billboard campaign was launched to help students attending Minority Serving Institutions (MSIs) discover affordable options to fund their education.
CCO teamed up with Student Freedom Initiative to connect HBCU students with career development opportunities while promoting resources to help them escape the burden of student loan debt. Through this strategic partnership, a nationwide digital billboard campaign was launched to help students attending Minority Serving Institutions (MSIs) discover affordable options to fund their education.
Explore more from CCO
Clear Channel Outdoor RADAR®, RADARView®, RADARProof®, RADARConnect®, and RADARSync®, are registered trademarks of Clear Channel IP, LLC.