Working with local governments and nonprofit organizations in ways that enhance communities is a vital part of the Clear Channel Outdoor (CCO) company mission. Through our collaborations, we shine a light on local causes, support public health and safety, and promote arts, education, cultural diversity, and environmental sustainability.
Your community is our community. Through our local partnerships, our dedicated employees play an active role in the communities we serve by supporting critical causes and volunteering valuable time. And on an ongoing basis, we donate tens of millions of dollars in public service advertising across our nationwide digital network. CCO is proud to work with community partners to promote important issues that help neighborhoods become better places to live.
Project Yellow Light gives students the unique opportunity to use the power of media to save lives. By creating TV, radio, and billboard PSAs, students educate their peers about the dangers of distracted driving, specifically the dangers of using mobile devices while driving. Our partnership includes showcasing the winning PSAs across our nationwide digital billboard network.
No Kid Hungry is the only national campaign dedicated to ending childhood hunger in America. Our CCO partnership includes launching a digital out-of-home (DOOH) media campaign that connects kids to free, healthy meals in their local communities. Today, 1 in 8 kids in America are at risk of hunger. The ongoing collaboration between CCO and No Kid Hungry will help ensure our nation's children get the meals they need to stay healthy, grow, and thrive all year round.
The United Service Organizations (USO) is America's leading nonprofit organization supporting service members and their families. CCO partners with USO on a nationwide DOOH media campaign encouraging the public to support deployed service members during the holiday season. The campaign reminds Americans to express gratitude and commitment to service members and their families through USO programs focused on connection, wellness, and resiliency.
Nationwide, nearly 8MM children are on their own between 3pm and 6pm. The Afterschool Alliance works to ensure that all children have access to quality afterschool programs. Their efforts secure resources that help programs be the best they can be. CCO supports the group’s mission by mounting a nationwide digital campaign recognizing the remarkable work afterschool programs do to keep students safe and learning when schools are closed.
Clear Channel Outdoor partners with the National Summer Learning Association on nationwide digital billboard campaigns aimed at shining a light on efforts to expand summer learning opportunities for students. The campaigns connect kids with high-quality summer programs. The programs are designed as an antidote to the "summer slide” experienced mainly by underserved kids when schools are not in session.
CCO teams with the National Center for Missing & Exploited Children on DOOH awareness campaigns aimed at generating leads for missing children's cases nationwide. This collaboration began over 10 years ago and has reunited a number of children with their families. In 2019, a Texas teen featured in a campaign was found shortly after launch and brought home safely.
In 2013, Clear Channel forged a partnership with Polaris, a leader in the global fight to eradicate modern slavery. Through the partnership, CCO has supported more than 25 anti-human trafficking campaigns in cities across America. Data collected from the campaigns, running across our digital network, reveals the ads drove calls to the hotline, including tips and requests by victims for help.
Giving back is part of our culture. To that end, CCO teamed up with Swim Across America, an organization that has raised over $100MM hosting charity swims to fund cancer research and patient programs. CCO and Swim Across America partnered for a public service campaign that ran in several cities across our digital network, to promote the organization’s mission and encourage people to join the fight against cancer.
Assisting with health and public safety efforts is one of the many ways we serve our local communities. As a resource partner, we donate tens of millions of dollars in public service advertising to help organizations quickly communicate critical emergency information to the public.
We’re committed to creating a better world through the ways in which we use our out-of-home (OOH) advertising platform. Accordingly, we launched a global OOH campaign with Conservation International titled "Hear me while you can." The campaign is designed to make sure nature has a voice at the table at COP26, by inviting the public to immerse themselves in nature's beautiful sounds, and to learn more about why we need to act now to protect the environment. The campaign will run across Clear Channel Outdoor’s global digital advertising footprint, launching first in Glasgow, then expanding across the world to reach millions of people.
We recognize the importance of helping our communities spread messages about critical initiatives. We are proud we can provide the resources to make that happen.
Recently, we launched a billboard campaign in partnership with Operation HOPE, an organization working to disrupt poverty and empower low- and moderate-income people. The campaign was in support of the "1MBB" initiative and ran across select CCO digital billboards in Southern and Northern California. The campaign highlighted efforts to build one million black businesses by offering tools and guidance to new and current business owners to start or revitalize their operations.