Reach the right audiences, achieve your goals, and measure the impact of your campaigns with our proprietary suite of data solutions.
Unlock the power of out-of-home
Clear Channel Outdoor (CCO) RADAR solutions can help you effectively plan, amplify, and measure the impact of your out-of-home advertising. By leveraging aggregated and/or anonymous mobile location data in a privacy-compliant manner, our RADAR solutions help advertisers understand where people go and what they do in the real world, and the role that out-of-home (OOH) advertising plays in influencing their attitudes and behaviors. Ultimately, this helps us provide insights on who advertisers are reaching to garner the true influence a campaign has on your business.
CCO RADAR delivers audiences exposed to OOH by using four criteria for accurate and verified exposure:
Digital exposure: When device IDs are observed and analyzed, we understand the specific time of day and duration of advertisements run on our digital billboards, in order to match them with users’ location data.
CCO out-of-home media does not collect any personal information. CCO licenses data in aggregated and/or anonymous formats from business partners.
Digital exposure: When device IDs are observed and analyzed, we understand the specific time of day and duration of advertisements run on our digital billboards, in order to match them with users’ location data.
CCO out-of-home media does not collect any personal information. CCO licenses data in aggregated and/or anonymous formats from business partners.
Proof of Success
With a library of more than 100 case studies and counting, we’ve demonstrated that out-of-home can achieve an advertiser’s goals in a variety of verticals, from auto, CPG and quick service restaurants to retail and more. Our case studies prove that OOH works when strategically executed for a variety of brands and objectives.
We invite you to find out exactly what it means to GET MORE WITH US. Reach out for expert help and smart, customized solutions. We’re here to talk options, plan your campaign, or simply answer questions. Just fill out the form. We’ll be in touch quickly.
Connect with your audience. Drive measurable results. Get more with Clear Channel Outdoor.