Enhance planning and attribution with RADARSync
For strategic audience planning, RADARSync allows us to onboard a customer’s data in a privacy-compliant way, using RADARView to segment our inventory based on its ability to most efficiently reach a customer’s specific audience targets.
For attribution, we use RADARSync to integrate our data with customers’ data and analytics platforms. We handle the data integrations in a privacy-compliant manner, and provide campaign insight analysis as a managed service. If a customer wants to measure out-of-home (OOH) as part of their omnichannel digital measurement and for multi-touch attribution, we pass anonymized and aggregated campaign ad exposure information into their analytics platform, allowing advertisers to understand not just how OOH performed, but also how it contributed to the overall campaign performance. This is an example of how we’re reinventing OOH buying to be more in line with how digital media is planned, purchased and measured.