Summer Billboard Advertising
The summer is in full swing and so is summer travel. With millions of Americans traveling throughout the country by car and plane, Clear Channel Outdoor’s (CCO) vast network of billboard advertising coverage offers advertisers a opportunity to speak directly to their audiences throughout the season, regardless of their destination.
Summertime travelers are on the go
75% of people say they will drive to their destination
59% plan to take an airplane to their destination
40% plan to travel 500+ miles to reach their destination
Source: OAAA, The Harris Poll, 2023
Digital flexibility meets digital innovation
Stay relevant and promote events this summer by using billboard advertising as a source for real-time content and information. Trigger creative changes with flexibility based on time of day, temperature, speed of traffic, sports scores, and more while also enhancing consumer connection. These real-time updates drive recall to your brand, especially as consumers hit the road this summer. Learn how our Creative teams can help build your summer campaign messaging with our innovative and engaging solutions.
Own the moment with Digital Roadblocks
Digital Roadblocks allow brands to dominate the landscape with 100% share of voice during the busiest times of day. Generate massive exposure while creating a sense of urgency with timely, event-based billboard advertising that is perfect for high-travel times like Memorial Day Weekend, July Fourth, and Labor Day Weekend. Digital Roadblocks allow you to own the moment and are perfect for events, product launches, entertainment and more. Make the most of out of the busy roads this summer with Digital Roadblocks.
Reach summer travelers with big, bold billboard advertising creative
Discover how your brand can leverage summer messaging and stay relevant this summer with our creative capabilities.
Meet travelers before they take to the skies
CCO’s nationwide airport coverage reaches over 55 commercial airports throughout the U.S. as well as over 100 private terminals. With 3.51MM U.S. air travelers expected to fly to their destination on Memorial Day Weekend alone (an increase of nearly 5% since last year), brands can meet their target audiences throughout the country’s major terminals with engaging and bold airport advertising like Experiential Activations, Branded Environments, Digital Networks, Sponsorships, and more! Explore our airport advertising media to see how your brand can reach the estimated 271MM air travelers this summer and get more with us.
Source: Geopath OOH Ratings, 2022; AAA; Travel Pulse
CCO RADAR Data Solutions help measure your brand’s impact this summer
Our CCO RADAR suite of data solutions help you plan, optimize, and measure the effectiveness of your summer out of home (OOH) campaign. CCO RADAR leverages anonymous and/or aggregated mobile location data, making it more efficient to reach your desired audience, and easier to understand the impact that OOH has on your business. Our proprietary approach to data analytics provides insights into audiences and outcomes. It unlocks the true potential of OOH for today’s modern marketer who wants to reach the right audience and measure and understand out-of-home’s impact.
Discover more: beverages billboard advertising
Interested in amplifying your beverage brand with billboard advertising this summer? From teas to seltzers and everything in between, beverages are a hot ticket item for beach-bound travelers, and we're here to help you put your brand in the spotlight. Whether by road, airport, or even public transit, we offer engaging billboard advertising options and nationwide coverage that puts your brand in front of its thirsty consumers.
Ready to start your summer billboard campaign?
Our local teams of sales representatives, marketers, and creatives are ready to help you this summer with market research, competitive analysis, design, ideation, and campaign planning. Just complete the form to contact us.