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CCO Summer Billboard

Summer Billboard Advertising

The summer is in full swing and so is summer travel. With millions of Americans traveling throughout the country by car and plane, Clear Channel Outdoor’s (CCO) vast network of billboard advertising coverage offers advertisers a opportunity to speak directly to their audiences throughout the season, regardless of their destination.
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Summertime travelers are on the go

car seen from the front icon, Out-of-Home Impact

75% of people say they will drive to their destination

Flights

59% plan to take an airplane to their destination

40% plan to travel 500+ miles to reach their destination

Source: OAAA, The Harris Poll, 2023  
Digital Bulletin CCO

Digital flexibility meets digital innovation

Stay relevant and promote events this summer by using billboard advertising as a source for real-time content and information. Trigger creative changes with flexibility based on time of day, temperature, speed of traffic, sports scores, and more while also enhancing consumer connection. These real-time updates drive recall to your brand, especially as consumers hit the road this summer. Learn how our Creative teams can help build your summer campaign messaging with our innovative and engaging solutions.

Digital Roadblocks

Own the moment with Digital Roadblocks

Digital Roadblocks allow brands to dominate the landscape with 100% share of voice during the busiest times of day. Generate massive exposure while creating a sense of urgency with timely, event-based billboard advertising that is perfect for high-travel times like Memorial Day Weekend, July Fourth, and Labor Day Weekend. Digital Roadblocks allow you to own the moment and are perfect for events, product launches, entertainment and more. Make the most of out of the busy roads this summer with Digital Roadblocks.

Reach summer travelers with big, bold billboard advertising creative

Discover how your brand can leverage summer messaging and stay relevant this summer with our creative capabilities.
Explore Creative Summer Advertising
Airport DOOH

Meet travelers before they take to the skies

CCO’s nationwide airport coverage reaches over 55 commercial airports throughout the U.S. as well as over 100 private terminals. With 3.51MM U.S. air travelers expected to fly to their destination on Memorial Day Weekend alone (an increase of nearly 5% since last year), brands can meet their target audiences throughout the country’s major terminals with engaging and bold airport advertising like Experiential Activations, Branded Environments, Digital Networks, Sponsorships, and more! Explore our airport advertising media to see how your brand can reach the estimated 271MM air travelers this summer and get more with us.

Source: Geopath OOH Ratings, 2022; AAA; Travel Pulse

CCO RADAR and Measurement

CCO RADAR Data Solutions help measure your brand’s impact this summer

Our CCO RADAR suite of data solutions help you plan, optimize, and measure the effectiveness of your summer out of home (OOH) campaign. CCO RADAR leverages anonymous and/or aggregated mobile location data, making it more efficient to reach your desired audience, and easier to understand the impact that OOH has on your business. Our proprietary approach to data analytics provides insights into audiences and outcomes. It unlocks the true potential of OOH for today’s modern marketer who wants to reach the right audience and measure and understand out-of-home’s impact.

Contact Us

Ready to start your summer billboard campaign?

Our local teams of sales representatives, marketers, and creatives are ready to help you this summer with market research, competitive analysis, design, ideation, and campaign planning. Just complete the form to contact us.

Connect with your audience. Drive measurable results. Get more with Clear Channel Outdoor.

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