Austin
Austin is one of the fastest-growing metros in the country and a hub for technology, creativity, and culture. As the capital of Texas, the city draws visitors and residents with major events like F1 Austin, Austin City Limits, and SXSW. The University of Texas at Austin fuels local energy with a student body of 55K, adding a vibrant young audience to the market. As the exclusive media partner for Austin Capital Metro’s bus and rail systems and the Austin-Bergstrom International Airport, CCO gives brands the chance to connect with consumers where they move, gather, and explore in this high-growth city.
Source: The University of Texas at Austin, 2025;
DMA/Demo Info
The Austin DMA, the 34th largest in the country, spans the Austin metro area across the city and surrounding suburbs. With a population of nearly 3MM residents, the city draws an additional 30MM visitors annually who come for the tech scene, festivals, food, and outdoor experiences. Austin’s population is made up of 32% Hispanic, 8% Asian, and 7% African American. In Austin, the average household income is $124.5K, supported by a highly educated population and strong economic momentum. A single transit advertising buy in Austin reaches a wide mix of riders, residents, and visitors and gives brands strong visibility across Capital Metro buses and rail throughout the city’s busiest corridors.
Source: US Census Estimates, 2024
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Transit impact
Airport impact
Market in motion
Source: capmetro.org; Airports Council International, 2024; Austin-Bergstrom International Airport, 2024; US Census Estimates, 2024
Austin-Bergstrom International Airport
Source: Built in Austin; Condé Nast Traveler Readers’ Choice Awards, 2022
Clear Channel OutdoorAustin
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Ruben Batista
Branch President
Joe Arias
VP, Sales
Tom Lanford
VP, Real Estate & Public Affairs
Lucas Yezik
VP, Development, Airports Division
Kyle Huddle
VP, Sales/Sales Manager, Airports Division
How can we help you?
Our local teams of sales representatives, marketers and creatives are ready to help with market research, competitive analysis, design, ideation, and campaign planning. Just complete the form to contact us.