BTR is ranked the 2nd Largest Airport in Louisiana. Welcoming more than 668K annual travelers, BTR is the gateway to Baton Rouge, the Louisiana State Capitol, home to the tallest capitol building in the U.S. Clear Channel Outdoor (CCO) provides a variety of advertising opportunities for marketers to reach a highly-educated group of diverse travelers.
Learn more by downloading the BTR Market Profile below.
Source: Airports Council International, 2022; Baton Rouge Metropolitan Airport, Scarborough Baton Rouge, LA, Release 1, 2022; House.Louisiana.gov
BTR airport serves over 668K travelers annually, delivering nearly 1.9MM annual impressions. The main industries attracting visitors to this market and employing local residents include agribusiness, audio engineering, education, energy, government, manufacturing, software development, and digital media.
This metropolitan airport connects to over 4 non-stop destinations across 3 airlines, with American Airlines being the main carrier. As airport traffic soars, dwell time increases. Advertisers can leverage that expanded waiting time to engage travelers arriving and departing the Baton Rouge area, home to one of the country’s largest deep-water ports, and where The Exxon Mobil refinery, one of the nation’s largest, is located.
CCO offers a myriad of advertising opportunities at BTR airport for brands to reach their target audience via our digital networks and our printed displays that guarantee 100% share of voice.
Source: Airports Council International, 2022; Baton Rouge Metropolitan Airport, Scarborough Baton Rouge, LA, Release 1, 2022; CityTownInfo.com
With numerous media options, and an environment primed for engagement, BTR offers incredible opportunities for marketers to deliver global, national, or local brand messages to a desirable and geographically diverse audience. Reach more than 668K annual travelers with an average income of $142K per year, with 69% ranging in age from 24–54. What’s more, BTR’s frequent flyers over- index more than twice the average as recipients of higher education. And since they average five round trips per year, your message will reach them coming and going.
Source: Airports Council International, 2022; Baton Rouge Metropolitan Airport; Scarborough Baton Rouge, 2022
From helping customers grow their business to addressing issues and causes that matter most to our local communities, we put the needs of our partners at the center of everything we do. Meet some of the people who make that possible at Baton Rouge Metropolitan Airport.
VP, Development, Airports Division
VP, Sales/Sales Manager, Airports Division
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