Detroit MetropolitanAirport (DTW)
DTW is ranked the #3 Best Mega-Airport in the U.S. for Customer Satisfaction. Serving more than 31MM annual travelers, DTW is the gateway to Detroit, made world-famous as the home of the Motown music sound. Clear Channel Outdoor (CCO) provides marketers a variety of innovative advertising opportunities to reach a diverse and upscale traveling audience.
Source: Airports Council International Preliminary Report, 2023; ForwardKeys Nexus; J.D. Power, Nielsen Scarborough, 2022; detroitmi.gov
Airport/Demo info
With a variety of media options and an environment primed for engagement, DTW offers incredible advertising opportunities for marketers to deliver global, national, or local brand messages to a geographically diverse audience. Reach over 31MM annual travelers with an average income of $117K per year, and 60% ranging in age from 25 to 54. What’s more, DTW frequent flyers over-index as recipients of higher education, and in holding roles as consequential decision-makers for various businesses. And since they average five round trips per year, advertising at DTW provides an impactful way to engage travelers as they journey to and from their destinations. Learn more about our DTW offerings by downloading our Market Profile.
Source: Airports Council International Preliminary Report, 2023; ForwardKeys Nexus; J.D. Power, Nielsen Scarborough, 2022
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Travelers
DTW airport serves over 31MM travelers annually, delivering more than 88MM annual impressions. The main industries drawing business travelers and tourist to the market include automotive, defense, healthcare, information technology, transportation, and logistics.
Flights
This metropolitan airport connects to over 126 nonstop destinations across more than 12 airlines, with Delta being the main carrier. As airport traffic soars, dwell time increase. Marketers can use that longer exposure time to connect with travelers in a premium advertising environment, as they arrive and depart Detroit, nicknamed the Motor City, because some of the biggest names in the automotive industry are headquartered there.
Media
CCO offers myriad high-visibility advertising opportunities at DTW airport for brands to reach a desirable audience of travelers via our digital networks and our printed billboards that guarantee 100% share of voice. Additionally, our state-of-the-art media provide unlimited creative options, enabling marketers to tell compelling brand stories at scale, that are timely, relevant, and memorable.
Source: Airports Council International Preliminary Report, 2023; ForwardKeys Nexus; Detroit Regional Chamber, 2022; Detroit Metropolitan Airport, 2022
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Clear Channel OutdoorDetroit Metropolitan Airport
John Moyer
SVP Development, Airports Division
Kyle Huddle
VP Sales/Sales Manager, Airports Division
How can we help you?
Our local teams of sales representatives, creatives and marketers are ready to help with market research, competitive analysis, ideation, and campaign planning. Just complete the form to contact us.