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Detroit MetropolitanAirport (DTW)

DTW is ranked the #3 Best Mega-Airport in the U.S. for Customer Satisfaction. Serving more than 31MM annual travelers, DTW is the gateway to Detroit, made world-famous as the home of the Motown music sound. Clear Channel Outdoor (CCO) provides marketers a variety of innovative advertising opportunities to reach a diverse and upscale traveling audience. 

Source: Airports Council International Preliminary Report, 2023; ForwardKeys Nexus; J.D. Power, Nielsen Scarborough, 2022; detroitmi.gov

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With a variety of media options and an environment primed for engagement, DTW offers incredible advertising opportunities for marketers to deliver global, national, or local brand messages to a geographically diverse audience. Reach over 31MM annual travelers with an average income of $117K per year, and 60% ranging in age from 25 to 54. What’s more, DTW frequent flyers over-index as recipients of higher education, and in holding roles as consequential decision-makers for various businesses. And since they average five round trips per year, advertising at DTW provides an impactful way to engage travelers as they journey to and from their destinations. Learn more about our DTW offerings by downloading our Market Profile.

Source: Airports Council International Preliminary Report, 2023; ForwardKeys Nexus; J.D. Power, Nielsen Scarborough, 2022

DTW Airport

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Travelers

DTW airport serves over 31MM travelers annually, delivering more than 88MM annual impressions. The main industries drawing business travelers and tourist to the market include automotive, defense, healthcare, information technology, transportation, and logistics.

Flights

Flights

This metropolitan airport connects to over 126 nonstop destinations across more than 12 airlines, with Delta being the main carrier. As airport traffic soars, dwell time increase. Marketers can use that longer exposure time to connect with travelers in a premium advertising environment, as they arrive and depart Detroit, nicknamed the Motor City, because some of the biggest names in the automotive industry are headquartered there. 

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Media

CCO offers myriad high-visibility advertising opportunities at DTW airport for brands to reach a desirable audience of travelers via our digital networks and our printed billboards that guarantee 100% share of voice. Additionally, our state-of-the-art media provide unlimited creative options, enabling marketers to tell compelling brand stories at scale, that are timely, relevant, and memorable. 

Source: Airports Council International Preliminary Report, 2023; ForwardKeys Nexus; Detroit Regional Chamber, 2022; Detroit Metropolitan Airport, 2022

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CCO’s vast roadside coverage gets your brand beyond airports and alongside major roadways, following your target audience to and from their destinations nationwide. Our network of nearly 60K roadside billboard displays in 29 markets reaches over 122MM people on U.S. roadways each month, and our diverse inventory of printed and digital displays captures audience attention with big, bold messaging, giving your brand the spotlight. Learn more about our nationwide footprint by clicking the button below.
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From helping customers grow their business to addressing issues and causes that matter most to our local communities, we put the needs of our partners at the center of everything we do. Meet some of the people who make that possible at Detroit Metropolitan Airport
John Moyer, SVP, Development, Airports Division

John Moyer

SVP Development, Airports Division

Kyle Huddle, VP, Sales/Sales Manager, Airports Division

Kyle Huddle

VP Sales/Sales Manager, Airports Division

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Our local teams of sales representatives, creatives and marketers are ready to help with market research, competitive analysis, ideation, and campaign planning. Just complete the form to contact us.

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