Ranked the #2 Busiest Airport in the state of Michigan, Gerald R. Ford International Airport affords advertisers the opportunity to get their brand messaging in front of their target audience. Clear Channel Outdoor’s (CCO) innovative advertising options connect marketers with business flyers and vacationers alike.
Learn more by downloading the GRR Market Profile below.
Source: Gerald R. Ford International Airport, 2022
Gerald R. Ford International Airport serves nearly 3.7MM passengers annually and delivers more than 10.6MM annual impressions, directly reaching business decision-makers in industries like information technology, manufacturing, and sciences. CCO’s airport advertising media help you reach your desired audience through billboards designed to provide the highest-quality representation of your brand messaging.
Recognized as the second-fastest-growing airport in the U.S., GRR connects to over 30 nonstop destinations across more than six airlines, with American Airlines making up 35% of the total traffic. As airport traffic soars, dwell time increases. Marketers can leverage longer exposure time to connect with travelers in a prestigious advertising environment.
From extensive Digital Networks to print options like Tension Fabric Displays, Column Wraps, and Tension Fabric Banners, CCO’s unskippable media options at Gerald R. Ford International Airport help you reach a captive audience with airport advertising that guarantees 100% share of voice.
Source: Airports Council International Preliminary Report, 2023; ForwardKeys Nexus; Grand Rapids Economic Development Department, 2022; Gerald R. Ford International Airport, 2022
Gerald R. Ford International Airport is ranked #80 by Airports Council International and welcomes frequent flyers throughout the year, with passengers taking an average of five annual round trips. Fifty-eight percent of frequent flyers are between 25 and 54 years old with an average household income of $121K. Additionally, GRR indexes above 150 for college graduates and above 180 for company decision-makers, making it an impactful avenue to reach business flyers and vacationers alike.
Source: Airports Council International Preliminary Report, 2023; ForwardKeys Nexus; Nielsen Scarborough, 2022
Jon Abeln
VP, Development, Airports Division
Kyle Huddle
VP, Sales/Sales Manager, Airports Division
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