Nashville Int’l.Airport (BNA)
BNA is ranked the #9 Best Airport in the U.S. by Condé Nast Traveler. Greeting nearly 21MM annual travelers, billboard advertising at BNA generates more than 64.1MM impressions annually. In true “Music City” fashion, BNA welcomes guests with over 700 performances a year, at venues located throughout the terminal. Clear Channel Outdoor (CCO) provides advertisers a variety of innovative advertising solutions to reach a target audience of upscale and diverse travelers.
Source: Airports Council International Preliminary Report, 2023; ForwardKeys Nexus; Condé Nast Traveler Readers’ Choice Awards, 2022; visitmusiccity.com
Airport/Demo info
With a variety of media options and an immersive environment primed for engagement, BNA offers effective advertising opportunities for marketers to deliver global, national, or local brand messages to a desirable and geographically diverse audience. Reach more than 22.8MM annual travelers with an average income of $115K per year, and 62% ranging in age from 25 to 54. What’s more, BNA frequent flyers over-index as recipients of higher education, and in holding roles as consequential decision-makers for various businesses. And since they average five round trips per year, advertising at BNA provides an impactful way to engage travelers as they journey to and from their destinations. Learn more about our BNA offerings by downloading our Market Profile.
Source: Airports Council International Preliminary Report, 2023; ForwardKeys Nexus; J.D. Power, Nielsen Scarborough, 2022; Forbes.com, 2023; FoodandWine.com, 2023
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Our local teams of sales representatives, marketers, and creatives are ready to help with market research, competitive analysis, design, ideation, and campaign planning. Just complete the form to contact us.
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Travelers
BNA airport serves 22.8MM passengers annually and delivers more than 64.1MM annual impressions. The main industries attracting business flyers and tourist to the market include auto production, finance, healthcare, higher education, insurance, music production, and tourism.
Flights
This international airport connects to 101 nonstop destinations across 22 airlines, with Southwest being the main carrier. As airport traffic soars, dwell time increases. Marketers can leverage that longer exposure time to connect with travelers in a premium advertising environment, as they arrive and depart the region, home to Nashville, where visitors flock year-round to listen to music, and to see the famous recording studios on Music Row.
Media
At the BNA airport, CCO offers marketers a variety of high-visibility advertising solutions to reach an upscale and diverse audience of travelers. Our state-of-the-art media provide unlimited creative options, enabling marketers to tell compelling brand stories at scale, that are timely, relevant, and memorable.
Source: Airports Council International Preliminary Report, 2023; ForwardKeys Nexus; Nashville Convention & Visitor’s Corporation, 2022; Nashville International Airport, 2022; newschannel5.com, 2022
Get more coverage with CCO Roadside billboard advertising
Clear Channel OutdoorNashville International Airport
Jon Abeln
VP, Development, Airports Division
Kyle Huddle
VP, Sales/Sales Manager, Airports Division
How can we help you?
Our local teams of sales representatives, creatives, and marketers are ready to help with market research, competitive analysis, ideation, and campaign planning. Just complete the form to contact us.