Raleigh-DurhamInt’l. Airport (RDU)
RDU is ranked #5 Best Large-Sized Airport in the U.S. by J.D. Power. Welcoming over 15.4MM annual travelers, RDU is a gateway to Research Triangle Park, a hub of technology and biotech companies, operating in the largest research park in the U.S. Clear Channel Outdoor (CCO) offers marketers a variety of advertising opportunities to reach a multinational audience of tech-savvy travelers.
Source: Airports Council International, 2024; J.D. Power 2024, Nielsen, Scarborough, 2024; Researchtriangle.org
Airport/Demo Info
With a variety of media options and an environment primed for engagement, RDU offers effective advertising opportunities for marketers to deliver global, national, or local brand messages to a desirable and geographically diverse audience. Reach nearly 15.4MM annual travelers with an average income of $130K per year, and 60% ranging in age from 25 to 54. What’s more, RDU frequent flyers over-index as recipients of higher education, and with so many tech firms housed in the region, an impressive number of them are consequential decision-makers at various companies . And since they average six round trips per year, advertising at RDU is an impactful way to engage business flyers and vacationers as they journey to and from their destinations.
Source: Airports Council International, 2024; J.D. Power, Nielsen Scarborough, 2024
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Travelers
RDU airport serves more than 15.4MM passengers annually, delivering nearly 43MM annual impressions. The main industries attracting visitors to this market and employing local residents include advanced manufacturing, clean tech, and smart grid technology, as well as IT and life sciences.
Flights
This international airport connects to more than 56 nonstop destinations across over 16 airlines, with Delta being the main carrier. Soaring airport traffic means longer dwell time. Advertisers can leverage that longer exposure time to engage travelers in a premium advertising market, arriving and departing a region attracting global tech and research talent, responsible for creating partnerships that fuel worldwide innovations.
Media
CCO provides myriad advertising options at RDU airport for brands to reach their target audience via our digital networks and printed billboards that guarantee 100% share of voice. Additionally, our state-of-the-art media offer unlimited creative options, enabling marketers to tell compelling brand stories that are timely, relevant and memorable.
Source: Airports Council International, 2024; Visit Raleigh, 2024; Researchtriangle.org; Raleigh-Durham International Airport, 2024
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Clear Channel Outdoor Raleigh-Durham International Airport
Jon Abeln
VP, Development, Airports Division
Kyle Huddle
VP, Sales/Sales Manager, Airports Division
How can we help you?
Our local teams of sales representatives, creatives, and marketers are ready to help with market research, competitive analysis, ideation, and campaign planning. Just complete the form to contact us.