The CCO story unfolds over a century of building brands and helping to build up the communities we serve. Our corporate evolution spans a list of OOH media pioneers dating back to the iconic Foster & Klieser, to Eller Media, all the way to our household name today: Clear Channel Outdoor. Our longevity as a leader in the outdoor advertising space is largely due to our differentiated approach to forging partnerships, cultivating relationships, and delivering smart solutions that help our partners reach the right audiences and measure and understand the impact of their advertising. We are one of the nation’s largest OOH companies, and our 70,000+ outdoor and airports displays reach 130MM Americans weekly in over 65 markets. Moreover, some of the fastest-growing U.S. markets are part of our network, giving marketers the ability to reach consumers not just in large markets, but also in ones that are growing faster than the U.S. population, attracting many of the demographics most in demand by today’s advertisers.
Source: Clear Channel Outdoor approximate unit count as of 6/30/2022; Geopath OOH Ratings (P5+), 2022
Another important chapter of our story is the way we work with our community partners. Leveraging our vast nationwide network, we donate tens of millions of dollars of digital media in support of public health and safety, and to promote the arts, education, cultural diversity, and environmental sustainability. At CCO, we like to say “your community is our community” because we actively address issues—like food insecurity, educational disparity, and helping find missing children—that affect the communities we serve. So, it becomes not just a saying, but a core tenent of our mission.
At a time when new technologies are evolving the media landscape and impacting consumer behavior at a rapid pace, Clear Channel has the right team of leaders in place to meet the moment. Our team of media experts embodies meaningful and relevant OOH experience, making them uniquely positioned to successfully drive our ongoing digital transformation and direct our investments in technology—endeavors that enable us to respond quickly to market shifts and to the ever-changing needs of our partners. Every day, our team of change agents leans on decades of collective achievements to deliver the differentiated value of OOH. It’s what our partners expect. And it’s what we believe they deserve.
At Clear Channel Outdoor, we are proud to be a trusted business partner to many towns, cities, and advertisers that share our socially responsible values and commitment to making a difference. Set on creating a better world through our people-powered platform, our ESG focus areas include environmental initiatives dedicated to the conservation of the natural world, social efforts that consider our people and the relationships created within CCO and outside it, and, finally, meeting governance standards. Our ESG Report reflects our divisional Values of Integrity (in CCO Americas) and Fairness (in CC Europe and CC Latin America), which have ethics as the bottom line and require that our people seek opportunities to take ownership of challenges and provide ethical solutions.
Clear Channel Outdoor is committed to creating a better world through our people-powered platform. Our environmental policy is built on the principle of contributing to a healthy, safer world, with a pledge to achieve Carbon Net Zero before 2050 across our divisions.