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Additional Research

At Clear Channel Outdoor, we provide our clients with a variety of research tools to assist with efficient targeting and planning for out-of-home (OOH). Maximize return on investment by examining consumer demographic profiles, travel patterns, media budget evaluations and media comparisons.

Audience-targeting research tools

Our audience-targeting tools provide advertisers with efficient audience targeting opportunities for planning optimal out-of-home (OOH) campaigns.
Clear Channel Outdoor additional research and  US census logo

US Census Data

We use U.S. census estimates to reflect ethnic and growth trends from the Census data collected every 10 years, as well as the estimates they provide on an annual basis. The Census measures all basic demographic categories such as age, income, race, marital status, employment, housing units, and travel time, and method to work. This enables us to provide valuable insights to our clients on the demographics and geographic areas they can target with OOH.

Clear Channel Outdoor additional research and Nielsen

Nielsen Scarborough

At Clear Channel, we use Nielsen Scarborough research on a national and local level as a daily marketing tool for consumer behavior, media preferences, ethnicity targeting, and more. Nielsen Scarborough's consumer travel insights are especially essential to planning for billboard advertising as information covering roads traveled, miles traveled, and time spent traveling can help clients tailor their campaign and capture the greatest share of a desired target audience.

Clear Channel Outdoor additional research and MRI Simmons


MRI-Simmons’ vast database of demographic, psychographic, consumer behavior, and media usage data makes it a powerful resource for penetrating insight into the actions and motivations of American consumers. As the leading U.S. supplier of multimedia audience research, MRI-Simmons' syndicated data is widely used by media companies, advertisers, and 450+ agencies to help shape their media and marketing plans.

Research trends

To keep up with audience mobility trends and other consumer insights in the OOH industry, we use a variety of research partners to inform our campaign planning and deployment.
Clear Channel Outdoor additional research and eMarketer


For nearly 25 years, eMarketer has been trusted by CMOs and other brand marketers as the most comprehensive source of information for operating in a digital world. eMarketer offers vetted and sourced data from thousands of expert sources distilled into charts, forecasts, and robust reports that provide unparalleled insight into changing consumer behaviors.

Clear Channel Outdoor additional research and Department of Transportation

U.S. Department of Transportation (DOT)

The DOT identifies traffic volume trends monthly based on hourly traffic count data reported by states. This data is collected at approximately 5,000 continuous traffic locations nationwide, and it’s used to estimate the percent change in traffic for the current month compared with the same month in the previous year. 

Media analysis tools

Media analysis is a key component to planning successful outdoor campaigns. With insights from our partners, we are able to provide advertisers with an overview of the entire media landscape to drive campaign results.


Vivvix is the leading provider of competitive media spending and occurrence data to advertisers, agencies and media properties. The company's tracking technologies collect ad spend across 20 media (TV, radio, newspapers, mobile, internet, OOH, etc.) in the U.S., for over 3MM brands, providing vital market intelligence to over 16K customers around the world. For Clear Channel and our clients, this resource offers powerful insights on brand and category advertising expenditures in the top 100 DMAs.

Clear Channel Outdoor Additional Research and Squad


SQAD MediaCosts offers transparency into the true market value of a media plan. Cost data is provided anonymously by real buyers from big and small agencies around the U.S. and Canada. With SQAD, our clients can build smarter and more efficient media plans.


Media Comparisons

To demonstrate how OOH can boost the efficiency of a media mix, we use cross-media modeling software to evaluate outdoor budgets and schedules in combination with or comparison to TV, radio, and print. Utilizing the latest cost data, media comparisons are available in most local markets and can be tailored to a client's advertising plan to position the value of OOH in conjunction with other media.

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Helping brands grow their business

In addition to our partnering with research organizations that inform planning and driving successful outdoor campaigns, our more than 100 years of industry experience have helped our customers build businesses and tell brand stories. We invite you to explore more of our solutions in the OOH space, and learn how you can get more with us with Clear Channel Outdoor RADAR, programmatic digital out-of-home (DOOH), and more.

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