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AutomotiveBillboard Advertising

Reach vehicle purchasers whether they’re walking, driving, or flying. Clear Channel Outdoor (CCO) helps automotive brands and auto retailers connect with high-intent audiences using high-visibility OOH inventory across top U.S. markets. With a myriad of billboard displays, many of them close to thousands of auto retailers, and proprietary RADAR measurement tools, we turn visibility into foot traffic, website visits, and other measurable business outcomes.

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CCO Bulletin, Auto

OOH drives action across the auto funnel

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High Recall

Thirty-eight percent of U.S. adults recall seeing an OOH ad for an auto brand or retailer and many take immediate action: visiting websites (38%), doing research (38%), or visiting a retailer or dealership (23%).
Employee referral program, target audience

Stronger Influence

Vehicle purchasers exposed to OOH are more likely to purchase than those exposed to other media formats like digital and CTV.
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Proven Impact

Among adults planning to buy a vehicle in the next 12 months, OOH ranked #1 for driving auto retailer and website visits post-ad exposure.

Source: OAAA, The Harris Poll, 2022; Scarborough, 2024

CCO Wallscape, Auto

OOH fuels auto growth

From Tier 1 brand campaigns to Tier 3 local dealer events, CCO delivers scale, precision, and local relevance. Our nationwide inventory spans highways, surface streets, and near dealerships and retailers, placing your message where in-market shoppers are already driving, commuting, or shopping. From helping your auto brand launch new vehicle models to reinforcing pricing offers and lease incentives during seasonal peaks, we put your message in the right market, at the right time, with creative that commands attention.
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Get more measurable results across the auto industry with RADAR

Auto Dealership Traffic

Featured case study: OOH increases traffic to local dealerships

A regional auto dealer group partnered with with us to run a multi-market campaign promoting in-stock inventory. By strategically placing digital and static billboards along commuter routes and near dealerships, the campaign saw significant lifts in both showroom visits and website traffic—measured through CCO’s RADAR suite. Explore more case studies.
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Creative messaging that hits the road running

From bold EV launches to dealer-specific lease events, CCO’s automotive partners consistently deliver eye-catching creative that converts. Our OOH formats make it easy to localize, personalize, and amplify your message in high-traffic locations across the country.

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Ready to launch your automotive billboard campaign?

We invite you to find out exactly what it means to GET MORE WITH US. Reach out for expert help and smart, customized solutions for your automotive billboard advertising campaign. We’re here to talk options, plan your campaign, or simply answer questions. Just fill out the form. We’ll be in touch quickly!

Connect with your audience. Drive measurable results. Get more with Clear Channel Outdoor.

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Clear Channel Outdoor RADAR®, RADARView®, RADARProof®, RADARConnect®, and RADARSync®, are registered trademarks of Clear Channel IP, LLC.