Andrew Marcus
Senior Vice President of Research & Insights
Andrew Marcus is senior vice president of research and insights at Clear Channel Outdoor, where he oversees research strategies that drive innovation and growth across business lines. A veteran out-of-home (OOH) media researcher with three decades of experience, he leads a team that produces research services advancing the company’s research initiatives. Andrew also serves on committees for Geopath, Out of Home Advertising Association of America (OAAA) and the Media Rating Council (MRC). A voice of support and insight, Andrew lends his mindshare to numerous industry research initiatives and sits on committees for organizations, including Geopath, Out of Home Advertising Association of America (OAAA) and the Media Rating Council (MRC).
Explore posts by Andrew Marcus
Billboards Deliver During the Holiday Shopping Season and Beyond
Billboard advertising delivers impact, online engagement, and measurable outcomes. And for brands prepping for the holidays, billboards deliver shoppers to your doorstep.
4 min
OOH Metrics Explained: A Guide to Impressions, Reach, CPM, and More
Curious how billboard advertising is measured? From impressions and reach to CPM, frequency, and audience indexing, this guide breaks down the metrics that matter so you can plan smarter and drive results.
3 min
Out of Home is Driving More Than Awareness—It’s Driving Shoppers to Showrooms
OOH is now driving business outcomes with measurable precision. For auto, CPG and other brands, this means showroom and store visits, engaged buyers, and loyal customers. As the landscape of media continues to evolve, OOH is showing up as essential part of every marketer’s toolbox.