Claudia Chang is vice president of product operations and strategy at Clear Channel Outdoor (CCO), where she leads the go-to-market strategy and execution of data-driven advertising solutions and products. She oversees operations for CCO RADAR, helping brands plan, amplify and measure out-of-home (OOH) campaign impact. With more than a decade in ad tech, Claudia has advanced product innovation in OOH while driving client growth. Prior to joining CCO, she was a solutions engineer at Cuebiq.
Location intelligence fuels Clear Channel Outdoor’s RADAR suite of data-driven solutions, driving privacy conscious, omnichannel campaigns in today’s cookieless world.
In today’s fragmented media environment, marketers are under growing pressure to justify every dollar spent. And they’re often turning to performance marketing metrics like ROAS and last-click attribution to guide decisions.