Mike McGraw
Senior Vice President & Executive Creative Director
Mike McGraw is senior vice president and executive creative director at Clear Channel Outdoor, where he leads award-winning design teams to create high-impact out-of-home (OOH) campaigns for national and local brands. With over 25 years in OOH, including a decade shaping iconic Times Square billboards, Mike has contributed to some of the industry’s most memorable creative. Mike serves on the OAAA and Times Square Arts creative committees and previously taught at Pratt Institute.
Explore posts by Mike McGraw
Peach State Billboards: What Makes OOH in Atlanta Feel So…Atlanta
From ATL eats to trap beats, see how Atlanta’s billboards turn local pride into powerful Out-of-Home (OOH) advertising storytelling.
3 min
The Most Iconic Ads Ever Seen in Chicago (And Why They Worked)
From bold food brands to iconic cultural moments, these Chicago-based Out-of-Home (OOH) campaigns didn’t just advertise, they became part of the city.
5 min
Creative That Performs: How to Design Effective Billboard Campaigns
Learn the key principles of Out-of-Home (OOH) ad design and how Clear Channel Outdoor’s creative team can help bring your vision to life.
5 min
How Times Square Billboards Shaped Modern Advertising
From hand-painted signs to live-streamed events on digital screens, Times Square shows how outdoor ads became cultural landmarks—and Clear Channel Outdoor (CCO) helped lead the way.
4 min
The Dallas Waterfall Billboard: A Roadside Icon With a Storied Past and Unique Charm
This high visibility billboard is more than a display. It’s a cultural landmark integrating advertising, local lore and civic pride.
2 min
What Boston’s Billboards Say About the City (and the People Who Live Here)
Boston is more than a media market. It’s a cultural hotspot with neighborhoods that have opinions, history and character. And Out-of-Home (OOH) advertising in Boston doesn’t just reflect that, it’s a part of the fabric of the community. From the fiercely loyal sports fans, to the commuters who move with purpose, the city’s billboards don’t just sell, they salute, speak up and show up in the most Bostonian way possible. And the brands that win here are the ones that understand that.
4 min
7 Road Tested Principles for Creating Billboards that Turn Heads and Deliver Results
Want to create billboards that break through the noise? These 7 proven creative principles will help your Out-of-Home (OOH) ads drive impact, visibility and the results you want.
3 min
Creative Valentine’s Day Billboard Campaigns That Win Hearts and Drive Action
Valentine’s Day is rich with visual and storytelling potential. To drive sales and build deeper connections, brands should turn up the volume on creativity in their billboard ads.