Shubha Goenka
Vice President, Strategic & Product Marketing
In her current role, Shubha supports the leadership of brand and product marketing across Clear Channel’s U.S. footprint. Her career journey spans more than two decades, beginning as a junior graphic designer at Wunderman Dubai and evolving into roles that blended creativity with strategy. Along the way, she built expertise in B2B marketing, media strategy, and brand communications, with a focus on turning ideas into measurable outcomes. At Time Warner Cable Media (now Spectrum Reach) and later at Smithsonian Channel, she deepened her experience in media and advertising, earning recognition from Women in Cable Television as a ‘Rising Leader’. Shubha holds a bachelor’s degree in Graphic Design with a minor in Typography from the American University in Dubai.
Explore posts by Shubha Goenka
Decoded: The Psychology Behind San Francisco’s Cryptic Tech Billboards
If you’ve driven through San Francisco recently, you’ve probably seen a billboard that made you think “What does that even mean?” From cryptic messages like “data says so” to provocative statements like “Stop hiring humans,” the Bay Area has become ground zero for cryptic billboard advertising that might seem designed to confuse rather than clarify. But here’s the thing: these aren’t marketing mistakes. They’re examples of the calculated application of outdoor advertising psychology, and they’re generating millions of social media impressions, in one of the world’s most sophisticated media markets.
