Billboard advertising drives holiday sales
Source: OAAA, The Harris Poll, 2023; eMarketer, 2023
Take advantage of a busy travel season with billboard advertising
47% of US adults will travel over 500 miles round trip this holiday season
62% of US adults will travel by car this holiday season
59% of US adults will travel by plane this holiday season
Reach your target customers where they travel
With 25% of adults shopping earlier than last year, CCO has you covered with dynamic out-of-home (OOH) solutions to speak directly to your target audience. Our diverse set of inventory, which includes a network of 70K+ billboard displays and other advertising opportunities in 29 roadside markets and 65 commercial airports nationwide, reaches over 122MM people each month. And not only is OOH scalable, but it also drives ROI. Every dollar spent on OOH generates an average of nearly $6 in product sales, making billboard advertising the perfect investment for advertisers during the holidays.
Source: Geopath OOH Ratings (P0+), 2022; Omnicom Benchmarking, OOH ROI & Optimization in Media Mix, 2017.
Get more holiday spirit with Clear Channel Outdoor
Digital OOH (DOOH) is fast, flexible, and perfect for holiday messaging
Because the holiday shopping season is already underway, we know marketers need to act fast to get messages in front of consumers primed to see them and to take action. Digital billboard advertising offers real-time audience engagement in highly visible, heavily traveled locations. At CCO, we offer 48-hour turnaround* on Digital Bulletins and no media production costs, making Digital Bulletins cost and time-efficient.
*Applies to digital OOH inventory. Subject to approved creative delivered by 4pm on a weekday. Exceptions apply. Consult with your CCO Account Executive for details.
OOH can boost your business this holiday season
Learn how CCO used billboard advertising and mobile to increase visits to Playstation retailers and generated awareness about a limited-time promotion in major DMAs nationwide. Additionally, our library of over 100 case studies demonstrates that OOH works when strategically executed for a variety of brands, verticals, and objectives. Get more with us this holiday season to achieve your brand’s goals based on our proven results.
Frequently Asked Questions
How are people making purchases during the holiday season?
Holiday retail is expected to increase to $1.328 trillion in 2023 with brick-and-mortar retail raking in $1.067 trillion, while ecommerce gains $260.56 billion. Individually, nearly 4 in 10 consumers plan to spend more on gifts with significantly increased spend above $500. A whopping 28% will spend over $1,000. With that, most holiday shopping will be spent on clothing, technology products, toys, jewelry, perfume and cosmetics, shoes, and much more.
Not only are consumers spending more, but they’re shopping earlier, too. In fact, 25% of adults will shop earlier than last year, with the majority (38%) planning to start shopping as early as November.
Source: eMarketer, 2023; OAAA, The Harris Poll, 2023
What ad messages are most relevant to shoppers this holiday season?
Consumers responded most strongly to value or savings (87%), convenience and/or location (80%), and businesses supporting local community (64%).
Our dynamic digital billboard advertising opportunities affords advertisers to customize creative messaging quickly and flexibly. From flash sales to local messaging, digital bulletins provide brands to showcase interactive content like live updates, conditional updates, and even social media interaction to captivate and activate holiday consumers. Click here to learn more about our digital capabilities.
Source: OAAA, The Harris Poll, 2023
Are you ready to design the perfect billboard for this holiday season?
CCO is an industry leader in helping advertisers create and pivot campaign messaging. We offer creative capabilities that entertain, engage, and inform target audiences. With a full-service national and regional Creative Team, we work directly with clients and agencies of all sizes to help conceptualize, design and execute innovative OOH campaigns.
Our creative team stands by a list of core best practices that all advertisers should consider when designing an OOH campaign.
- Use bold sans serif fonts because they’re easy to read
- Communicate one clear message to give consumers an “instant get”
- Apply white text on vibrant backgrounds to make copy stand out
- Use the full heigh of the billboard and take maximum advantage of the space
- Stick to seven words or fewer for a quick, easy read
Eager for more? Check out our Creative Solutions page for the full list.
How do I rent a billboard in my location this holiday season?
With CCO’s diverse portfolio of captivating and innovative billboard products, we can help you start a campaign in a single market or nationwide. By starting a campaign with us, you have access to a range of inventory that allows your message to reach your target audience directly where they are. Click here to take a look at our diverse billboard advertising inventory.
We invite you to learn more about starting a campaign with us by contacting us. We’ll be in touch quickly, providing expert help and smart, customized solutions to get you started.
How can we help you?
Our local teams of sales representatives, marketers, and creatives are ready to help jumpstart your holiday campaigns with market research, competitive analysis, design, ideation, and campaign planning. Just complete the form to contact us.