At Clear Channel Outdoor (CCO), understanding industry trends and consumer behavior is a mainstay of how we help advertisers get more from their out-of-home (OOH) advertising. Analyzing research from a wide range of industry experts and data sources, we help our customers understand why OOH is more relevant than ever.
The Out of Home Advertising Association of America (OAAA) is the national trade association for the U.S. OOH advertising industry. Comprised of more than 800 members including media companies, advertisers, agencies, ad-tech providers, and suppliers, the OAAA is a voice, a thought leader, and an advocate for OOH advertising in the U.S.
Specifically, the OAAA regularly conducts marketing research studies that we at CCO use to inform our customers about how consumers engage with OOH advertising and the best ways to use the medium to drive business results. From how OOH influences purchasing decisions to insights on holiday shopping and travel to how OOH drives consumer behavior and action, research published by the OAAA provides fundamentally important insights into the value and impact of OOH.
Dollar for dollar, OOH drives online and social action more than any other media channel
78% of adults took action with their mobile device after seeing an OOH ad within the past 60 days
OOH ads have an impact on 42% of adults’ in-person purchase decisions
OAAA/comScore, 2022; OAAA, Morning Consult
Our audience targeting tools provide advertisers with insights into audience behaviors that inform efficient audience planning for optimal OOH campaigns.
To keep up with audience mobility trends and other consumer insights in the OOH industry, we use a variety of research partners to inform our campaign planning and deployment.
Media analysis is a key component to planning successful outdoor campaigns. With insights from our partners, we are able to provide advertisers with an overview of the entire media landscape to drive campaign results.
At Clear Channel, our team is ready to help your business break through the noise with essential insights to understand and reach key audiences as well as provide the tools to target them effectively, wherever they are. Just complete the form to contact us.