Additional Research

We use U.S. census estimates to reflect ethnic and growth trends from the Census data collected every 10 years, as well as the estimates they provide on an annual basis. The Census measures all basic demographic categories such as age, income, race, marital status, employment, housing units, and travel time, and method to work. This enables us to provide valuable insights to our clients on the demographics and geographic areas they can target with OOH.

At Clear Channel, we use Nielsen Scarborough research on a national and local level as a daily marketing tool for consumer behavior, media preferences, ethnicity targeting, and more. Nielsen Scarborough's consumer travel insights are especially essential to planning for billboard advertising as information covering roads traveled, miles traveled, and time spent traveling can help clients tailor their campaign and capture the greatest share of a desired target audience.

MRI-Simmons’ vast database of demographic, psychographic, consumer behavior, and media usage data makes it a powerful resource for penetrating insight into the actions and motivations of American consumers. As the leading U.S. supplier of multimedia audience research, MRI-Simmons' syndicated data is widely used by media companies, advertisers, and 450+ agencies to help shape their media and marketing plans.

For nearly 25 years, eMarketer has been trusted by CMOs and other brand marketers as the most comprehensive source of information for operating in a digital world. eMarketer offers vetted and sourced data from thousands of expert sources distilled into charts, forecasts, and robust reports that provide unparalleled insight into changing consumer behaviors.

The DOT identifies traffic volume trends monthly based on hourly traffic count data reported by states. This data is collected at approximately 5,000 continuous traffic locations nationwide, and it’s used to estimate the percent change in traffic for the current month compared with the same month in the previous year. 

Vivvix is the leading provider of competitive media spending and occurrence data to advertisers, agencies and media properties. The company's tracking technologies collect ad spend across 20 media (TV, radio, newspapers, mobile, internet, OOH, etc.) in the U.S., for over 3MM brands, providing vital market intelligence to over 16K customers around the world. For Clear Channel and our clients, this resource offers powerful insights on brand and category advertising expenditures in the top 100 DMAs.

SQAD MediaCosts offers transparency into the true market value of a media plan. Cost data is provided anonymously by real buyers from big and small agencies around the U.S. and Canada. With SQAD, our clients can build smarter and more efficient media plans.

To demonstrate how OOH can boost the efficiency of a media mix, we use cross-media modeling software to evaluate outdoor budgets and schedules in combination with or comparison to TV, radio, and print. Utilizing the latest cost data, media comparisons are available in most local markets and can be tailored to a client's advertising plan to position the value of OOH in conjunction with other media.