Staying up to date with industry trends is a mainstay of the out-of-home (OOH) industry. At Clear Channel Outdoor (CCO), we partner with industry experts like the Outdoor Advertising Association of America (OAAA) to provide advertisers with the latest research to best inform their campaigns and reach audiences.
The OAAA is the national trade association for the U.S. OOH advertising industry. Comprised of more than 800 members including media companies, advertisers, agencies, ad tech providers, and suppliers, the OAAA is a voice, a thought leader, and an advocate for OOH advertising in the U.S.
Specifically, the OAAA provides marketing research studies that we at CCO use to inform our customers. From how OOH influences back-to-school purchasing to insights on holiday shopping and travel to how OOH drives online activation, we find research published by the OAAA beneficial to our business.
Nearly 77% of consumers in cities of 1M+ population have recently engaged with an OOH ad.
About 67% of both Gen Z and Millennials have seen an OOH ad and have reposted it on social media.
Over 85% of viewers find OOH ads useful.
Source: OAAA, The Harris Poll, 2022; OAAA, The Harris Poll, 2021
At Clear Channel, our team is ready to help your business break through the noise with essential insights to understand and reach key audiences as well as provide the tools to target them effectively, wherever they are. Just complete the form to contact us.