Pharma Billboard Advertising
With a nationwide network and our industry-leading RADAR Data Platform, we have been pioneering measurable pharma billboard advertising with more out-of-home (OOH) campaigns and research studies than other OOH media provider.
More innovation: The RADAR Data Platform for pharma
Our industry-leading RADAR Data Platform brings together audience, exposure and delivery signals from our nationwide network. We start with audience-driven insights that identify the OOH placements effectively reaching patient populations exhibiting certain conditions, and their healthcare providers. We then measure the impact of that exposure against your brand's KPIs.
More proven results: From audience quality to script lift
We provide full funnel measurement, with insights into audience quality, brand awareness and intent to learn more, visits to doctors, and script lift.* The platform is built to work with the data pharma marketers already trust, drawing on leading healthcare partners including Veeva Crossix and IQVIA Digital, so your commercial teams can measure with the sources they prefer.
*Specific measurement solutions are subject to feasibility assessment and conditional upon certain campaign requirements and scale.
*Specific measurement solutions are subject to feasibility assessment and conditional upon certain campaign requirements and scale.
Nationwide reach
Each month, our inventory reaches over 122MM people weekly on U.S. roadways. With a network of 60K+ billboard displays and other advertising opportunities in 29 top markets and over 50 commercial airports nationwide, we can help you reach your target audience at scale.
Source: CCOA inventory, 2025; Geopath OOH Ratings (P0+), 2023
Source: CCOA inventory, 2025; Geopath OOH Ratings (P0+), 2023
Pharma OOH case study
A brand treating a moderate-to-severe condition set out to build awareness and grow sales. Our data and media solutions lifted consideration intent 50%, specialist visits 20%, and new category prescriptions 75%.
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Some RADAR solutions may not be available in all CCO markets.
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