Take over with Digital Roadblocks

Captivate audiences during heavy traffic times and throughout the day with Clear Channel Outdoor (CCO) Digital Roadblocks and its dynamic capabilities that offer massive prime-time reach.

What are Digital Roadblocks?

A high-impact 100% share-of-voice digital takeover* that provides continuous messaging in a short timeframe across CCO digital inventory.

What are the benefits of Digital Roadblocks?

Roadblocks provide strategic brand domination within a market. They are high impact, attention grabbing, and persuasive to consumers.

When are Digital Roadblocks best deployed?

Roadblocks work best during prime commute times and identified high opportunity days to amplify presence for time-sensitive events like product launches, major sales events, entertainment, and breaking conditions.

_{*Roadblock Terms (excluding Spectaculars): Digital Roadblock allows the advertiser to “own” all digital locations across the country for 30-total minutes during the nominated day. Six 5-minute blocks of time (30-minutes total daily) at 100% share of voice. Exclusive product, only one Roadblock advertiser per market per week with max of two roadblocked days per week. Must be purchased in conjunction with standard digital rotation program. Contact us for more information.}

Own the day with Digital Roadblocks

Roadblocks are a major media event allowing brands to dominate the market and create memorable impressions. They also allow brands to seize a market’s attention and takeover CCO’s digital displays across 26 DMAs with undivided consumer attention and 100% share of voice during prime drive times. Additionally, CCO provides continuous exposure throughout the day to reinforce and amplify messaging, which can be customizable to time, conditions, content features, and more.

Digital Roadblocks in action

We’re driving the digital transformation of OOH

Digital media capabilities allow for dynamic, data-driven campaigns that can be updated in real-time. Our inventory of digital displays provide advertisers with opportunities to spread their message nationwide or locally. Among the dynamic capabilities your brand can use for Digital Roadblocks include conditional triggers (like temperature and traffic reports), live updates, and social integration. To learn more about our digital capabilities and Digital Billboards, click the button below.

Digital Billboards